All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take on. So the challenge is more about establishing a market in the first place. Mumbai-based Ola Cabs is leading the charge. Anand Subramanian, director of marketing communications at Ola was interviewed by Shradha Sharma of YourStory Media during MEF Global Forum Mobile First Markets in Bangalore, and shared some of the company’s strategies and goals. In March of this year, Ola raised $400 million in Series E funding. It … [Read more...]
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