
From news reports, you might think that the main use case for Apple Pay is contactless payments. Well, it’s not, says exasperated industry watcher Tim Green... Almost exactly a year ago, Tim Cook unveiled Apple Pay. He showed a video of a woman struggling to pay in-store with a bunch of plastic cards. Then he showed the same woman taking a second to pay by tapping her iPhone. He whooped: “It’s so cool!” with all the charisma you’d expect from a man who really knows supply logistics. But despite Cook’s almost hypnotic lack of presence, there was huge and inevitable applause from the … [Read more...]