How Telenor and Facebook partnered to drive internet adoption in Pakistan

Mobile operator and MEF Member, Telenor, has released the results of a free Facebook campaign in Pakistan, aimed at bringing first-time Internet users online. Facebook was provided with a zero-rated data plan to all Telenor subscribers. The result was a spike in internet uptake, with a significant chunk of new users going on to use paid data services on the network. Below, MEFTV speaks to VP Head of Global Partnerships, Karianne Melleby at MWC about the study and the opportunities and challenges of this and other global exciting markets. Expansion of Internet usage in Pakistan 2014 …

The Appification of Health & Fitness [Infographic]

Mobile professional services firm  Mobiquity has put together this infographic on the results of a survey of how consumers use their phones to track their health & fitness. 45 per cent use their fitness apps daily, with the majority tracking calorie intake, monitoring weight and goals. 63 per cent plan to use health and fitness apps even more over the next five years, and 55% of respondents plan to use wearable devices for health and fitness.  Concerns about privacy were highlighted as the greatest barrier to adoption with 61% suggesting this was stopping them from using health apps even …

Examining Trends in the Global App Economy [Infographic]

How does app use vary around the world? Which devices have the most app-hungry users? These questions and more and answered by MEF’s App Economy report, highlighting growth across all app categories, and suggesting the high levels of engagement in growth markets will continue to drive adoption worldwide, delivering new opportunities for the app ecosystem. MEF members can download the free report now from the MEF website.   …

The Mobile Data Crunch [Infographic]

Watching a video on Smartphone carries the same network burden as sending 500,000 text messages, that's according to this infographic from network infrastructure provider, CommScope.   Demands on mobile networks are reaching a crunch point as consumer's appetite for mobile social media, HD video content and apps are driving the rapid growth in data traffic, pegged at an 80% increase from 2012- 2013.  Seen or created an informative mobile infographic? Let us know. …

Emerging markets & the Digital Tsunami – MEFTV meets Arturo Galvan

MEFTV speaks at length to Arturo Galvan, Founder & CEO of Naranya and MEF LatAm Vice Chair. Arturo shares his views on the opportunity mobile presents in LatAm and other developing regions, and explains why the "Digital Tsunami" spells great opportunities for these emerging markets. https://www.youtube.com/watch?v=5uFkKAQZT7w 7 key points on the Digital Tsunami In the next three to five years mobile devices will help the internet grow from 25 per cent to between 85 and 100 per cent penetration Mobile devices are the vehicle that will help emerging markets achieve a higher internet …