Choice and convenience over price – the new pulling powers in the Omni-Channel Digital Shopping Age

Dr KF Lai is CEO of global mobile advertising network and MEF member BuzzCity. Here Dr Lai assesses the influence of digital mobile technology on our shopping habits, and the challenges and opportunities it presents for modern retailers. The power of social and technology has shifted the focus in marketing to the consumer, with a move from broadcasting content to adopting a strategy that encourages credible and powerful word-of-mouth recommendation. The consumer is increasingly empowered; their voice has an instant digital platform. Most importantly, this power has translated from how … [Read more...]