As we all take stock of another successful holiday season, Amy King, MEF Member and VP of Product Marketing at marketing intelligence company Evidon assesses the increasingly crucial role of m-commerce and shares tips on how to improve your business' mobile website and app performance. Press outlets are already proclaiming the global success of the m-commerce holiday season, which saw a 43% increase year over year. The revenue lost to poorly performing mobile websites and applications presents the greatest risk to m-commerce success but too often goes unmentioned. So as we enter the new … [Read more...]
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