New year’s resolution #1: improve your mobile experience

As we all take stock of another successful holiday season, Amy King,  MEF Member and VP of Product Marketing at marketing intelligence company Evidon  assesses the increasingly crucial role of m-commerce and shares tips on how to improve your business' mobile website and app performance. Press outlets are already proclaiming the global success of the m-commerce holiday season, which saw a 43% increase year over year. The revenue lost to poorly performing mobile websites and applications presents the greatest risk to m-commerce success but too often goes unmentioned. So as we enter the new … [Read more...]