MEF publishes 2nd Content & Commerce Survey defining the mobile value chain in the Middle East

Back in October, MEF invited companies active in the Middle East to share their insights on the region’s market performance in the previous quarter and outline their expectations for the future. Now the results have been published of this, the second dedicated Middle East mobile content and commerce surveys, conducted in partnership with the global firm of auditors & MEF member KPMG. The survey found that the overall level of confidence in the future of the Middle Eastern mobile market remains high, with growth opportunities in particular identified for games, apps and ad-funded mobile … [Read more...]

Be a part of MEF’s Second Dedicated Industry Survey focusing on the Middle East

Another survey of import was launched by MEF this week, the second MEF Middle East Content & Commerce Survey. This one focuses squarely on the Middle East and is part of a series of investigations into the state of the Mobile content & commerce market in the region. MEF is inviting all companies with activities in the region to take part, regardless of where they're headquartered, or how long they've been in the mobile space.The first survey, published in August 2011, showed an overwhelmingly positive outlook of businesses in the value chain, with 35.6% of mobile content and commerce … [Read more...]