Why Google And Apple Want A Piece Of The Connected Car Pie

The Automotive industry is getting mobile.  Connectivity that includes WiFi, in-car entertainment and access to traffic information as well as M2M features like car diagnostics is already a feature of high-end vehicles.  What's interesting is how this market will be driven.  On one hand, car manufacturers are increasingly bringing in platforms that capture these features, on the other both Apple and Google, as well as mobile operators have made it clear - automotive is a market that they are interested in. BI Intelligence estimates that by 2020, 75 per cent of cars shipped globally will be … [Read more...]