Global Mobile News Round-up – Week 27th April

12 ways mobile money can go further, Mobile ads in Mexico and on Spotify, the Apple Watch Verdict, end of the road for Secret, Google's mobile friendly algorithm and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories 12 ways mobile money can go further Guardian Establish trust: M-Pesa won the trust of the people when they came to Kenya as a brand …

App Annie partners with MEF to highlight key growth markets for app stores

Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That's according to a new joint report from App Annie and MEF which details how the mobile infrastructure and  rate of development in these countries are creating significant new opportunities for app publishers. Based on App Annie’s Intelligence data (which analyses app downloads and revenues across Google Play and the iOS app store), China is highlighted as the largest of the growth markets, as identified by MEF - its downloads growing 10% in the last year, second only …

Spotlight on Mobile in LatAm – Filipe Roup Rosa

As MEF gears up for the inaugural MEF Global Forum co-located with the 10th annual Meffys Awards on 14th and 15th November in San Francisco, we have invited the Board Chairs of regional Chapters to share their mobile insights. Here Filipe Roup Rosa, Business Development Director of Boku and Chair MEF Latin America discusses the vital role of mobile in the rapidly expanding South American market. Since early days in our industry, innovation was synonymous of Scandinavian and Japanese technology. In the past recent years we have witnessed a wave of companies emerging from North America and …

MEF Connects Mexico proves a Runaway Success

Last week we hosted the first ever MEF Connects Mexico. CEO Rimma Perelmuter was in attendance in Mexico City and discussed the changing global mobile landscape. Opening the first ever MEF Connects Mexico at the magnificent Torre Mayor’s Piso 51 Penthouse was a real high. The feeling of anticipation and stunning setting certainly lent itself to a jubilant atmosphere. I had a feeling of déjà vu, having recently launched MEF Africa surrounded by Cape Town’s breath-taking Table Mountain, here we were once again bringing together the mobile content and commerce industry – this time overlooking …

Mexico, a country of Smartphones

Jorge Basurto is the General Manager for MEF Mexico, working as part of the MEF LatAm Chapter. Ahead of the first-ever MEF Connects Mexico on 14th August, Jorge talks about the mobile market in Mexico, and explores how the country has embraced the smartphone and what makes it such a unique and exciting place to do business. According to the market intelligence agency, The Competitive Intelligence Unit - Mexican mobile phone preferences are migrating to Smartphones, whose penetration in the first quarter of 2013 is 25.94% (with 26.36 million devices), this same consulting firm indicates that …

Save the Date – MEF Connects México – 14th August

MEF LatAm has announced  the first ever MEF Connects México - an evening of knowledge sharing and networking event taking place in Mexico City next month. Set to be held in the luxurious Club Piso 51 atop the city's tallest skyscraper, the Torre Mayor, guests from across LatAm's mobile ecosystem will gather to exchange knowledge, ideas and business cards, while taking in the spectacular views of not one, but two volcanoes! MEF Connects events are a well established feature of our global calendar, and we have previously held similar gatherings all over the world, including London, Sao …