Juan Jose De La Torre, VP of Strategy & Corporate Development and Meghali Sharma, Competitive Intelligence Analyst at Intigral take a deep dive into the Middle Eastern mobile digital content market, and uncover the driving forces of its rapid growth. The Middle Eastern telecommunications market is going through a transitional shift demonstrated by changing business models on the back of high smartphone penetration rates and a slow down in revenue growth. The business reality is that telco customer engagement models are evolving from subscriber acquisition to customer retention and now to … [Read more...]
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