Indonesian VAS Update – Join us in Jakarta, February 16th

MEF has announced a special one-day event co-hosted by Indosat on February 16th in Jakarta as a follow-up to on-going regulatory action to discuss the future of the Indonesian VAS market.As you may recall, following concerns of widespread consumer harm in October last year all VAS subscription billing services were shut down on the direction of the Indonesian Ministry of Telecoms. As a global regulatory champion and independent intermediary, MEF has been proactively supporting collaboration between the local regulator BRTI and the industry ever since to actively resolve the situation and … [Read more...]

Quick Poll! The most significant advancement for mobile content & commerce in the last 10 years was…?

So this month MEF will be at MWC for our 10th amazing year, and we're asking the question, in that whole time, what was the most significant advancement for mobile content & commerce? It's a mighty long time in the mobile world, so we've boiled our favourites down to five suggestions (we didn't include the iPhone, sorry) - let us know what you think! And if you're coming along to Barcelona this year, be sure to sign up for the party! … [Read more...]

MEF TV: Tom Daly, Coca Cola at MEF Americas 2011

Next up in our series of video interviews from MEF Americas 2011, Rob of UNTETHER .tv speaks to Tom Daly, Director of Mobile and Search, Global Connections for Coca Cola. In this short but sweet chat, Tom describes how mobile has essentially been a part of Coca Cola's philosophy since the 20's and how he sees it only becoming increasingly central in the near future. A fascinating perspective on how this super brand  is leveraging mobile to not only engage with customers but also within their own B2B value chain. Let's watch.. … [Read more...]

MEF Connects MWC 2012 – Save the Date!

MEF has announced the return of its legendary party held annually at MWC in Barcelona - mark the date in your diary now; Monday the 27th February (8PM) for MEF's return to the Picasso Museum, in association with Timwe.The exclusive MEF party, open only to MEF members and their invited guests, has in its time become the sought after ticket of the congress, and is in fact this year celebrating its 10th anniversary! So be sure to join us for an exciting night of cocktails, tapas, art, and of course, some seriously top-level networking. Although the tickets are still under lock and key for the … [Read more...]

MEF TV: Marco Argenti, Nokia at MEF Americas 2011

More fascinating insights from MEF Americas and MEF TV; in this video Marco Argenti, SVP of Developer and Marketplace for Nokia speaks to Rob Woodbridge of UNTETHER.tv. In it he expands on the topic of his keynote speech from MEF Americas 2011 "Creating Hyper Local App Economies" and discusses the opportunities for monetizing apps presented by leveraging the nuances of highly localised content.Hit the jump for more from Marco and MEF TV at  MEF Americas 2011: Mobile Content and Commerce.Here Marco speaks to Ben Smith from Tribal Labs in more detail on how the Nokia Store supports local … [Read more...]

MEF Asia Webinar – What Crisis? Operators embrace the OTT Challenge

MEF Asia is kicking off 2012 with a fast-paced thought leadership webinar on the 30th January on the challenge to mobile operators of OTT content and services.Date: Monday 30th January, 2012Time: 4pm (Singapore)Register for this FREE MEF Webinar nowWith the advent of the Smartphone, Asia-Pacific mobile connections is set to reach 4.2 billion in 2016, while the region’s mobile voice revenues will start to decline by 2014, says Ovum research. Mobile Operators face major challenges from the so called “over-the-top” players competing with traditional business models. As Telcos attempt to defend … [Read more...]

MEF reveals Top 10 Predictions for 2012

Welcome to 2012! If there's one thing everybody loves come January, it's a top 10 list of predictions for the year ahead. MEF is no exception, and the mobile gurus have looked into their crystal ball apps to bring us foresight of the big things to come in 2012. MEF has a good track record with it's predictions for the mobile world - in 2011 among other things, it accurately forecasted that the proliferation of Smartphones would drive consumer engagement in mobile. Check out last year's predictions to see how well we did on the rest.. Of this year's list, Rimma Perelmuter, MEF Executive … [Read more...]

Season’s Greetings from everyone at MEF!

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MEF Americas 2011 in Pictures

We've talked a lot about MEF's annual mobile content and commerce gathering MEF Americas 2011 over recent months, and with good reason. Not only was it a hugely successful event with keynotes from the likes of Nokia, Sprint and Coca-Cola, and delegates representing both North America and LatAm from across the value chain - it was also set amid the fabulous Fontainebleau resort, Miami beach, which was definitely a canny choice of venue judging by these fantastic snaps. Enjoy this year's MEF Americas photo gallery - and let us know if you were there in the comments! … [Read more...]

MEF North America GM is one of Mobile Marketer’s Mobile Women to Watch in 2012

Congratulations to Marjorie DeHey Daleo, our North American General Manager, who has been featured in Mobile Marketer’s prestigious “Mobile Women to watch in 2012” list! The leading mobile news outlet produces its list each year as a celebration of the talented women likely to make a major difference in mobile advertising, marketing, media and commerce in the year ahead. In the article, Marjorie talks about her role at MEF and the challenges and priorities for next year;"For 2012, my priorities are growing MEF’s mcommerce initiative and creating more content distribution opportunities for my … [Read more...]

Neil Stiles, President of Variety on building content strategies in a multi-screen world

Neil Stiles, president of the leading showbiz news outlet the Variety Group spoke on a panel at MEF Americas 2011 in Miami last week, where he and other industry luminaries from the likes of Shazam, Turner Broadcasting, Samsung and MTV discussed content strategy in a multi screen world. Ben Smith of mobile tech blog Wireless Worker interviewed Neil shortly afterwards to further explore his thoughts on content and how to succeed in a multi screened, converging landscape.While dismissive of the wisdom in charging extra for content by simply delivering it to mobile devices, he is excited about … [Read more...]

Download your free copy of the Netsize Guide 2011

MEF is pleased to again be official partner for the Netsize Guide 2011. Download your free copy now!The Netsize Guide is the comprehensive work of reference on the state of mobile technology and its impact on business and society. This, the 10th edition, brings you 220 pages packed with thought leadership material, in-depth market analysis, interviews with industry leaders and case studies as well as a wealth of mobile telecommunications data. The guide also features an overview of the challenges facing M-commerce from MEF Executive Director, Rimma Perelmuter who discusses how MEF is tackling … [Read more...]

Nokia and Sprint to Keynote MEF Americas 2011

Exciting news from MEF Americas 2011, Nokia and Sprint have been announced as keynotes for MEF Americas 2011: Mobile Content and Commerce in Miami!Nokia is to kick things off on day 1 with a keynote examining the trend towards the creation of ‘Hyper Local App Economies’, with a focus on the shift from a global ecosystem model to one where millions of people make money by selling and exchanging apps and content at a deeply local level. The keynote will explore new distribution models that give everybody the opportunity to create a distribution business, and the emergent app economies being … [Read more...]

Indonesian Value Added Services Market in Crisis – MEF takes action

 Colin Miles moderates a panel at Next Billion event in Jakarta MEF is calling for its members affected by the recent regulatory upheaval in Indonesia to get in touch to collaborate on a project to clarify the compliance process for value added services (VAS) following a near complete shutdown of the industry in the region. If your business has been affected,  contact MEF to contribute to crucial activity underway to remedy the situation there, and help shape the future of the VAS market in the region.As of midnight, October 18 2011, all VAS subscription billing services were switched off … [Read more...]

Join the MEF AGMs and Board Elections for the Americas in Miami

MEF Americas 2011: Mobile Content & Commerce, to be held in Miami at the end of the month isn't all about exciting keynotes and fantastic speakers. It's also not just about relaxing in the splendour of the luxurious Fontainebleu resort while waiting for the next fantastic keynote to begin. No before all that, before the essential gathering has even kicked off properly, another event of huge importance occurs, the MEF LatAm AGM & Elections. The North America AGM & Elections are held the following evening, both represent a significant opportunity for MEF members. As you will know, … [Read more...]

Be a part of MEF’s Second Dedicated Industry Survey focusing on the Middle East

Another survey of import was launched by MEF this week, the second MEF Middle East Content & Commerce Survey. This one focuses squarely on the Middle East and is part of a series of investigations into the state of the Mobile content & commerce market in the region. MEF is inviting all companies with activities in the region to take part, regardless of where they're headquartered, or how long they've been in the mobile space.The first survey, published in August 2011, showed an overwhelmingly positive outlook of businesses in the value chain, with 35.6% of mobile content and commerce … [Read more...]

MEF unveils Global Consumer Survey exploring habits of mobile phone users across five continents

The changing role of the mobile phone in everyday life from simple communications device to the indispensable multi-purpose tool we are familiar with today has been well documented. What the mobile device today is actually being used for by real consumers globally however remains less clear, and is explored in minute detail in The MEF Global Consumer Survey released in full today, which provides a fascinating insight into what kind of activities we are using our phones for.  From trends in accessing the internet via the mobile device to the dissection of mobile shopping and banking, the … [Read more...]

MEF Partners with CTIA to take centre stage at CTIA Enterprise & Applications 2011

In North America next week from 10-13th, MEF will be in attendance at CTIA Enterprise & Applications in San Diego, and is thrilled to be CTIA’s partner for the mCommerce Pavilion & Showcase, a unique area of the CTIA floor space focusing on the boundless capabilities of mobile commerce and showcasing companies providing the platforms and applications key to mobile commerce. Programmed by MEF and with significant benefits for MEF members, this is a must attend part of the show for mobile network operators, retailers, financial institutions, media and entertainment companies interested … [Read more...]

Reminder: Less than 24 hours for Early Bird Registration for MEF Americas 2011

MEF Americas 2011: Mobile Content and Commerce, is the essential gathering for North America and LatAm companies looking to understand cross continental opportunities and drive investment in mobile.The Early Bird registration deal offers significant savings of over 30% for MEF Members and non members alike, representing a $200 saving on the cost of entry! The deadline for Early Bird registration is midnight PST, October 7th, and will not be subject to further extension, so act quickly to save!Headline speakers for MEF Americas include Citibank, Coca-Cola, MTV and Turner Broadcasting.MEF is … [Read more...]

MEF LATAM M-Commerce Summit is resounding success

On the 22nd of September, MEF hosted its MEF LATAM M-Commerce Summit in Sao Paulo, Brazil. The event aimed to explore the topics of micro payments and virtual goods from the perspective of the many varied players in the market including content producers, online games companies, social networks, mobile carriers, billing aggregators, banks and credit card companies and more! Much to our delight, the gathering has already been hailed as a great success, with over 120 attendees from across the MEF membership and beyond giving a resoundingly positive response to the afternoon of panels and … [Read more...]