Last week's news that Yahoo has acquired mobile advertising and analytics firm, Flurry (rumoured to be somewhere between $200 and $300 million) sharpened the focus on the mobile advertising space, which, according to figures from eMarketer is set to reach $32.71bn in 2014, up 85% from 2013’s total. No doubt Yahoo is keen to achieve a bigger slice of the advertising pie. Indeed, with Yahoo's CEO, Marissa Mayer, continually referring to the company as *mobile first*, its intentions are quite clear yet to date its mobile revenues have done little to support that description. We asked the … [Read more...]
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