How To Take Advantage Of The Top Two Motivations For Using Apps: Loneliness And Boredom

According to a recent report from Nielsen, 68% of the consumers interviewed reported that they used apps while they were “bored" or “killing time” while 70% of app downloaders who own a smartphone said they used apps while alone or by themselves. In this blog post, Matt Collins, Global Director of Applications and Partner Marketing at MEF Member Microsoft, explains how to take advantage of these key driving forces behind app usage - loneliness and boredom. When I first saw last week’s report that shows we download apps most of all when we’re bored and lonely, I felt despair. How …

What’s Your (App) Story? – Matt Collins, Microsoft

Consumers spend over half of their digital media time with mobile apps. Though customers appear to shop for and buy phones based more on price and brand, that doesn't mean OEMs should exclude apps from their device marketing. In this blog post and companion podcast, Matt Collins, Global Director of Applications and Partner Marketing at MEF Member Microsoft, explains how handset manufacturers and retailers can leverage apps to sell more phones and tablets. Less than a year ago, I gave a “Mobile Marketing 101” speech to a hotel ballroom full of partner marketers. At that time, I wondered …