MasterCard is making mobile money a reality in Egypt

In growth economies, where handset penetration is high, mobile is typically the first and sometimes only digital touch-point for consumers within a large under-banked or un-banked population.  Characteristically commerce in the these countries is predominantly cash based, where routine financial tasks like transferring money to friends, paying utility bills or topping up phone credit is a matter (for most at least) of paying with hard cash. However in recent years that situation has begun to change.  Banks, credit card companies, mobile carriers and regulators are increasingly working … [Read more...]