Industry Views: Will Yahoo’s Flurry acquisition help it face down competition from Google and Facebook?

Last week's news that Yahoo has acquired mobile advertising and analytics firm, Flurry (rumoured to be somewhere between $200 and $300 million) sharpened the focus on the mobile advertising space, which, according to figures from eMarketer is set to reach $32.71bn in 2014, up 85% from 2013’s total.  No doubt Yahoo is keen to achieve a bigger slice of the advertising pie.  Indeed, with Yahoo's CEO, Marissa Mayer, continually referring to the company as *mobile first*, its intentions are quite clear yet to date its mobile revenues have done little to support that description. We asked the …

71 per cent of developers feel that ad networks exaggerate eCPM figures

That's according to a new report from social games network PapayaMobile, the company behind the mobile ad and cross-promotional platform AppFlood. The survey, which canvassed 1,000 independent studios to find out how they feel about the various app advertising and marketing channels, reveals some uncomfortable statistics: 71 per cent of respondents felt that ad networks exaggerate eCPM rates (effective cost per thousand impressions) 48 per cent of developers felt the acquisition cost was too expensive when asked if the investment in mobile marketing was good value for money To give …

5 minutes with…MassiveImpact

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, CEO Sephi Shapira  introduces mobile advertising platform MassiveImpact. What does MassiveImpact do? We guarantee advertisers will profitably promote their products on mobile devices. This means two things; first we only work with advertisers that want to sell their products on mobile devices, we don’t work with advertisers that just want their ad to be seen or clicked on. Second, we only get paid when an actual product or service is sold, we don’t …