MIG CEO Barry Houlihan welcomed everyone to a private screening room in the Charlotte Street hotel for “Apptastic” the first joint MEF/MIG London event held on 17 November. “It IS possible to have a great user experience on the small screen,” enthused Houlihan, before going on to underline the importance of having a mobile app strategy based on “Discovery and which platforms to use; features and which devices to target; and delivering a great user experience.”Suhail Bhat, MEF Policy & Initiative Director, set the scene by speaking briefly about applications from the perspective of MEF’s … [Read more...]
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