Last week Amazon launched its first smartphone - the Amazon Fire. What's interesting is how the company has bundled free Amazon Prime as part of the phone package, signalling its intent to take more ownership of the m-commerce and streaming media space by guaranteeing free and speedy fulfillment of mobile purchases, free ebooks and access to a large library of films and TV shows. It's a bold move and shows how, by creating its own mobile ecosystem, customer value can be derived from the mobile service and user experience level rather than differences in the device OS. Here we've asked MEF … [Read more...]
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