Location based services – why operators hold all the cards

The area of Location based services (LBS) has been getting a lot of attention of late, and it’s no wonder, Juniper Research has highlighted that the Mobile Context and Location Services market is expected to generate revenue of $43.4 billion by 2019, up from $12.2bn in 2014.  With this in mind it is clear why businesses within the OTT, telecoms and media space are vying to get their piece of this promising revenue stream. Donald Stuart, CEO of mobile engagement firm, Brainstorm, explains why mobile operators are well placed to take advantage of the revenue streams opened up by location … [Read more...]