The 2014 Mobile Market in Brazil [Infographic]

With global attention still on Brazil for the final stages of the World Cup, US Media Consulting has put together this timely infographic offering key stats for Brazil’s mobile market. Brazil has 134% mobile penetration while smartphones account for 18% of the mobile market for example. Earlier this year MEF's LatAm Chairman Arturo Galvan contributed a great piece on the growth of mobile and the market opportunity in Brazil, discussing the trend as a "Digital Tsunami".  This Infographic originally appeared on Latin Link. Seen or created an informative mobile infographic? Let us know. … [Read more...]

M-Commerce in LatAm – the challenges and opportunities, Filipe Roup Rosa

Filipe Roup Rosa, MEF LatAm Chair and Business Director of Latin America for Boku, takes a look at the future of m-commerce in LatAm, and the crucial role MEF has to play in the region. About ten years ago the mobile device was primarily used for voice calls and text messages. We have seen the industry rapidly evolve to a point where mobile devices are no longer just an occasional communication tool, but a form of expression, personality and socialization. This customization was facilitated in large part by the explosion of mobile content such as ringtones, wallpapers and games. The … [Read more...]