Has the iPad peaked? Industry Views

Apple’s recently announced Q2 2014 earnings broke all previous company records with growth across all product lines in all markets – all apart from the iPad. The company sold 16.4 million units in the quarter – a 16% drop from 19.5m units in the same quarter 2013. The problem? Customers will balk at paying more for a product that’s not too dissimilar from a cheaper, rival machine, regardless of that product’s reputation. Tesco in the UK for example has just announced that it will soon be releasing its Hudl 2 budget tablet that will come pre-loaded with Tesco apps and services like its …

Amazon Kindles Fire under tablet market

This week, Amazon unveiled their first foray into the tablet market with their new full colour, 7 inch Kindle Fire. The launch immediately ignited debate as to whether the Fire constituted a credible threat to Apple’s dominance in the market, primarily because of the pocket friendly $199 price tag, a fraction of the iPad’s which starts at an eye-watering-by-comparison $499. And while the debate rages on, the general consensus thus far seems to be; Apple needn't lose too much sleep, but everyone else should sit up and take note. Running a modified Android OS, the Fire will be able to access …