From Windows to Screens: How Mobile is Changing the Traditional Retail Shopping Experience

Mobile has shaken up the high street and what has emerged is a customer journey that starts well before we enter a shop.  From pre-shopping to showrooming and eventual transaction, retailers have a whole range of new opportunities to engage with their customers.   Here, Sonya Furdyk, Marketing & Communications Coordinator for JUICE Mobile looks at how mobile is changing the retail experience and examines what retailers can do to embrace the ongoing mobile revolution. Shopping used to be a leisurely activity with little distraction. Sales were advertised through in-store display banners … [Read more...]

5 Minutes with… JUICE Mobile

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week we meet Neil Sweeney, President & CEO of JUICE Mobile, and one of two recent additions to the MEF North America Board. What does JUICE Mobile do? JUICE Mobile is an award-winning mobile marketing and technology firm solely dedicated to growing and monetizing the mobile advertising market. The company earned recognition as Canada’s leading Adtech firm, winning Canada’s Most Promising Digital Media Company at the 2012 Digi Awards. Nectar™ is an … [Read more...]

North America Update; TRUSTe & JUICE Mobile appointed to MEF Board

MEF North America has appointed two new members to its board of directors. The new appointments were approved by the existing members of the board which includes Alliance Data, Dentons, KPMG, Mozilla, Openmarket, Playphone, Red Bull Media House, Samsung and Turner Broadcasting. Board Directors play a leading role in shaping MEF's regional mobile agenda within our global member network, using their expertise and leadership to guide the activities and initiatives MEF undertakes. So welcome then, to the two newest additions to the North America Board: Neil Sweeney, President & CEO  - JUICE … [Read more...]