Unencumbered by legacy internet infrastructure, in many markets mobile has taken off as the primary digital touch-point. As smartphones become cheaper and connectivity improves there has been a corresponding uplift in mobile device penetration in markets across Asia, Africa and the Middle East. And it’s that widespread adoption that characterises many growth economies as mobile first. Ahead of MEF Global Forum Mobile First Markets in Bangalore next week, we take a look at why India is one of the countries at the forefront of this trend. With its entrepreneurial mentality, millions of … [Read more...]
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