Meffys 2014 – All the Nominees and Winners

Last month MEFTV met the Meffys 2014 nominees and winners at the 11th Annual Awards Gala Dinner in San Francisco as part of MEF Global Forum 2014. Watch backstage interviews with all of the winners below. You can also check out all of the finalists – it’s a fantastic round-up of the best in mobile content and commerce from around the world in 2014. The Winners Mobile Education - Wikimedia Foundation > [youtube:http://www.youtube.com/watch?v=-t-S7EFPasw&feature=share&list=PLRqxWUlaeOT44_rxTLex3OHGw2vQPUXmx&w=600&align=right]mHealth - Eko Devices > Big Data … [Read more...]

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App Annie partners with MEF to highlight key growth markets for app stores

Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That's according to a new joint report from App Annie and MEF which details how the mobile infrastructure and  rate of development in these countries are creating significant new opportunities for app publishers. Based on App Annie’s Intelligence data (which analyses app downloads and revenues across Google Play and the iOS app store), China is highlighted as the largest of the growth markets, as identified by MEF - its downloads growing 10% in the last year, second only … [Read more...]

Enabling the move from cash to mobile money

Its no secret that much of the innovation around mobile money and mobile financial services is coming from growth markets.  Typically large sections of the population in these countries are un-banked and have limited access to any physical banking infrastructure yet feature phone and smartphone penetration is high.  Taken together these circumstances have paved the way for mobile money services which are maturing to become essential banking tools that allow more sophisticated financial services to be brought to market. In this guest blog, Sunil Sachdev, MD of financial technology company … [Read more...]