Worldwide Consumer Trends: Who’s doing what on mobile?

MEF has published a handy infographic highlighting the different consumer profiles worldwide when it comes to mobile content and commerce.  South Africans are 'mad for' apps, Brazilians are the biggest spenders in 2014 and Indian consumers lead the take up of education on mobile. The data is taken from MEF's annual Global Consumer Survey , which looks at the  consumer behaviour patterns of almost 15,000 mobile media users in 15 countries across five continents, including mHealth, mobile education, banking, the apps economy and entertainment. The study, now in it's 4th year was launched …

MEF Global Consumer Survey 2014: growth economies driving mobile adoption

Global mobile content and commerce activity grew slightly from 65 to 66 per cent in 2014, fueled by strong gains in growth markets. A lack of trust remains the industry’s biggest obstacle, increasing from 30 to 34 per cent year on year Download the executive summary here MEF has published the results of its annual Global Consumer Survey at MEF Global Forum held in San Francisco this week which brought together nearly 400 global mobile leaders, the hottest start-ups and industry executives. The study now in it's 4th year is the largest ever, surveying almost 15,000 mobile media users …

Global Consumer Survey 2012 – Register now for the Webinar

Date: Wednesday 28th November Time: 11AM GMT / 12PM CET / 1PM South Africa / 2PM Qatar / 4.30PM India / 7PM Singapore Register now As part of the 2012 Global Consumer Survey release MEF is hosting a one-hour webinar to present the key findings from this year’s 10-country study and to discuss the opportunities and challenges presented by the survey. Moderated by report author Tim Green of Mobile Money Revolution, MEF’s research partner On Device Research will present the findings of the 2012 behavioural and usage mobile content and commerce survey, offering a deep-dive into the data …

MEF Global Consumer Survey 2012 Infographic

Source: The MEF Global Consumer Survey 2012 …

MEF unveils Global Consumer Survey exploring habits of mobile phone users across five continents

The changing role of the mobile phone in everyday life from simple communications device to the indispensable multi-purpose tool we are familiar with today has been well documented. What the mobile device today is actually being used for by real consumers globally however remains less clear, and is explored in minute detail in The MEF Global Consumer Survey released in full today, which provides a fascinating insight into what kind of activities we are using our phones for.  From trends in accessing the internet via the mobile device to the dissection of mobile shopping and banking, the …