Meffys 2012 winners video spotlight: Innovation Award for Monetization: Getjar

With less than two weeks to go to the entry deadline for Meffys 2013, the MEF Minute editorial team looks back at some of the winners from 2012.  Here  James Mooney picks up the Innovation Award for Monetization for GetJar's Gold Virtual Currency.  Celebrating its 10th year anniversary the Meffys, have come to be known as one of the mobile industry’s most coveted awards, honouring achievements across mobile content and commerce and recognising the best innovation from around the globe.  To mark this historic anniversary the gala dinner is moving from its London origins to the heart of … [Read more...]

MEF Responds to GetJar Study

Yesterday, a study from GetJar and Chetan Sharma Consulting predicted that mobile apps downloads will increase from more than 7bn downloads in 2009 to 50bn in 2012. It also projected that the global mobile application economy will be worth $17.5bn in 2012, more than CD sales, which it predicts will reach $13.83bn. What’s more, Google announced that the number of mobile apps on Android Marketplace have doubled to 30,000 in the past three months.Here, Rimma Perelmuter, Executive Director of the Mobile Entertainment Forum (MEF), the global association of the mobile media industry, comments:“The … [Read more...]