Carrier Billing: The Price is Right…

Andy Bovingdon VP of Product Marketing at Bango, discusses pricing strategies for app developers considering carrier billing as a payment mechanism, and shares some invaluable learnings based on data and trends from their popular payment platform, to help maximise your app sales. Carrier billing – charging a digital purchase to the phone bill – makes consumers five times more likely to complete an app store purchase than if they used a credit card. This drives a huge revenue boost to developers. Bango processes millions of carrier billed payments for Google Play, Samsung GALAXY Apps, … [Read more...]