Fiona Gellatly, MEF North America General Manager, explores the fundamental issues facing companies trying to crack the mobile conundrum, and gives a sneak preview of a new forum for MEF North America members to share knowledge and exchange solutions to real-world challenges, coming in Fall 2013. No one who’s paid attention to entertainment industry trends is surprised by the rocketing consumption of digital entertainment on mobile devices. Just under six years from the introduction of the first mass-market mobile-connected media device (Apple’s iPhone), consumption of digital content on … [Read more...]
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