Global Mobile News Round-up – Week 20th April

Google launches Project Fi mobile phone network and ‘Mobilegeddon’ search tweak, Alibaba wants its merchants to just use smartphones, Facebook continues to make its money from mobile... and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Google launches Project Fi mobile phone network BBC Google has detailed its plan to run a mobile phone … [Read more...]

How Telenor and Facebook partnered to drive internet adoption in Pakistan

Mobile operator and MEF Member, Telenor, has released the results of a free Facebook campaign in Pakistan, aimed at bringing first-time Internet users online. Facebook was provided with a zero-rated data plan to all Telenor subscribers. The result was a spike in internet uptake, with a significant chunk of new users going on to use paid data services on the network. Below, MEFTV speaks to VP Head of Global Partnerships, Karianne Melleby at MWC about the study and the opportunities and challenges of this and other global exciting markets. Expansion of Internet usage in Pakistan 2014 … [Read more...]

The Landscape of Customer Identity [Infographic]

Facebook is shown to dominate social logins online, and especially on mobile, in this study from customer identity management specialists Gigya. Over 75% of mobile logins are attributed to the social networking giant, suggesting that their renewed mobile focus is paying off. Check out the infographic below which also looks at customer identity across a range of verticals and global markets. Seen or created an informative mobile infographic? Let us know. … [Read more...]

Global Mobile News Round-up – Week 24th November

Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories More than half of UK consumers have used digital wallets to pay for online goods The Drum More than half of UK consumers (54 per cent) often or always use digital wallets to pay for goods online, research from Skrill has found. The research of 2,000 UK adults found that more than one in ten 18-24 year … [Read more...]

Creating Conversations in the Smartphone Era

Stacy Adams, Vice President of Marketing at mBlox shares what you need to know about Application-to-Person SMS versus Over-the-Top messaging, and the battle for consumer mobile engagement. Today’s messaging landscape is rapidly diverging. Facebook’s acquisition of WhatsApp and Alibaba’s investment in Tango emphasizes today’s shift by consumers to over-the-top (OTT) messaging applications to communicate peer-to-peer. In contrast, the use of application-to-person (A2P) SMS messaging, the channel businesses use to engage with customers, is on the rise. The increased activity in OTT messaging … [Read more...]

Global Mobile News Round-up – Week 26th May 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Seeks EU Antitrust Review of WhatsApp Deal WSJ Facebook  has asked European Union antitrust regulators to examine its $19 billion deal to buy messaging service WhatsApp, in an attempt to avoid antitrust reviews by multiple EU countries, people familiar with the matter said. The move was unexpected because the deal had been approved … [Read more...]