Global Mobile News Round-up – Week 11th May

Verizon buys AOL for $4.4bn, Apple Pay in China, mobile ad spend to reach $105bn and more... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Verizon to buy AOL for $4.4bn BBC US telecommunications giant Verizon has agreed to buy AOL in a deal worth $4.4bn (£2.8bn). Buying AOL will broaden the amount of advertising Verizon can sell and will increase … [Read more...]

Bid Farewell to Siloed RTB & Programmatic Advertising by Going Cross-Device

Jon DeGennaro - VP of Platform Sales at  Tapad discusses the virtues of ditching the old fashioned siloed approach to mobile advertising and getting a competitive advantage by going cross-device. The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing - with the possible exception of search - has changed the landscape so dramatically or grown as quickly as real-time bidding (RTB) and programmatic advertising. Amidst all of this constant growth, one thing holds true: the villain is still fragmentation. As great companies continue to … [Read more...]