MEF COO, Joanne Lacey was at the UK game’s industry conference Develop this week and was delighted to see mobile gaming leading the debate, driving innovation in both business models and technology. MEF was founded by a small group of member companies in 2000. Two members were mobile games companies, both pioneering a vertical that continues today to be a key market driver for mass-consumer mobile adoption, setting content & commerce agendas worldwide. And as the App Store celebrates its 5th anniversary, it appears the wider games industry’s attitude to mobile games has finally changed … [Read more...]
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