Digital Content Adoption: Can Analytics Bridge the Gap?

Juan Jose De La Torre, VP of Strategy & Corporate Development and Meghali Sharma, Competitive Intelligence Analyst at Intigral return to the MEF Minute to explore digital content adoption and the crucial role analytics have in making smart business decisions. Our previous blog debated the evolution of digital mobile content in the region and factors motivating its growth. These factors have enabled a visible shift from traditional mobile value added services to data oriented services; however, there still exists a clear disconnect in the type of content and applications which … [Read more...]