There are more than 45,000 health apps – is data privacy being overlooked?

Spurred by the growth in wearables and health & well being apps, mHealth is growing fast, not just as a way to track personal fitness but as a way for medical professionals to improve patient care and remotely identify the signs of serious illness for example.  In the US it is estimated that wearables could drop hospital costs by 16 per cent over the five years, and remote patient monitoring technologies could save our healthcare system $200 billion over the next 25 years. What remains consistent is the need to generate and store vast amounts of patient data yet by its definition, …

14 stats that show why consumer trust and wearables go hand-in-hand

The wearables ecosystem continues to grow rapidly with all manner of connected devices from fitness trackers in trainers and connected eyewear and is of course buoyed by the recent launches of smartwatches from the likes of Apple and Samsung. What remains consistent is the inevitability of connected devices’ need to create and use consumer data to monetise the services that wearable hardware supports. Indeed the sustainability of this ecosystem is largely dependent on consumers sharing their personal data through the apps and services that they use. By its definition, personal data for …

Meffys Spotlight – GoMetro

The 12th annual Meffys, supported by F-Secure, is open for entries and return to London this Autumn. Continuing our spotlight series we speak to last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. This week, we catch up with GoMetro, the winner of the Innovation in a Growth Market Award (this year called the Innovation in a Mobile First Market). GoMetro Founder Justin Coetzee shares what's in store for the business next. What did Go Metro win a Meffy for? GoMetro won the MEF 2014 award for Innovation in a Growth …

Meffys Spotlight – The Wireless Registry

With the 12th annual Meffys, supported by F-Secure, open for entries and set to return to London, we are taking a look at some of last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. This week, 2014's winner of the prestigious Consumer Trust Award - The Wireless Registry fill us in on their year so far, with CEO, Patrick Parodi. What did The Wireless Registry win a Meffy for? In collaboration with The Future of Privacy Forum, The Wireless Registry has created the first universal opt-out for Mobile Locations …

Will a lack of trust eventually kill the apps market?

MEF today launched its third annual Global Consumer Trust Report in association with AVG Technologies. Analysing data from 15,000 mobile media users in 15 countries across five continents, it provides detailed insight into consumers’ behaviours and attitudes relating to mobile privacy and security - and analyses their impact on the global mobile apps and services market. Here are just a few of the standout points taken from the report and an overview of what the findings mean for the mobile ecosystem globally. MEF members can download the entire report free of charge, and non-members can …

Meffys 2014 – All the Nominees and Winners

Last month MEFTV met the Meffys 2014 nominees and winners at the 11th Annual Awards Gala Dinner in San Francisco as part of MEF Global Forum 2014. Watch backstage interviews with all of the winners below. You can also check out all of the finalists – it’s a fantastic round-up of the best in mobile content and commerce from around the world in 2014. The Winners Mobile Education - Wikimedia Foundation > [youtube:http://www.youtube.com/watch?v=-t-S7EFPasw&feature=share&list=PLRqxWUlaeOT44_rxTLex3OHGw2vQPUXmx&w=600&align=right]mHealth - Eko Devices > Big Data …

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Meffys Winner Spotlight – NQ Mobile

With the Meffys 2014 open for entries, (just 10 days left to enter!) we are taking a look at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with NQ Mobile - winner of the Consumer Trust Award, which recognises the efforts of companies creating a more trusted environment and experience on mobile for consumers. Gavin Kim, President, International & Chief Commercial Officer shares what's been happening for NQ since last year's Meffys in San Francisco. What …

Now Apple’s shifted its focus to privacy and security, maybe the industry will follow

As the biggest company in the world offers a timely reminder of the importance of building consumer Trust, MEF''s Senior Advisor for Policy & Initiatives Simon Bates reflects on the upcoming Annual Summit to be held in Washington DC with co-hosts Dentons on the 10th June, and why consumer trust and privacy remain business critical issues. MEF Consumer Trust Summit 2014 Speakers Tim Spirapani VP of Law, Policy, Government Relations Application Developers Alliance Larry Magid Tech journalist, internet safety activist CBS News Debbie Matties,  Vice …

A wakeup call for the app economy – mobile consumers want privacy

MEF Global chairman, Andrew Bud talks privacy and consumer trust, and why both will be crucial in sustaining the future app economy. User data has fueled the growth of apps in the mobile economy. Instead of buying digital goods, we are increasingly exchanging them for our personal information, such as our names, email addresses, browsing preferences, location and much more.  There is absolutely nothing wrong with this model but the long term viability of it depends on all parties coming together to ensure transparency across the value-exchange. That’s why MEF has recently launched its …

MEF MWC 2013 Briefing: Consumer Trust in Mobile Applications – Part 2

Here is part 2 of our podcast recorded at this year's Mobile World Congress, featuring the roundtable discussion on mobile privacy. Featuring a panel of industry luminaries from MEF’s Privacy in Mobile Apps Working Group including Brendan Eich of Mozilla, Chris Davies, General Counsel EMEA and Head of Privacy at InMobi and Nick Graham, a Partner at law firm SNR Denton. The session is moderated by Mobile Money Revolution's Tim Green. Listen or download now: MEFTV spoke with Nick Graham and Todd Daubert of Dentons (nee, SNR Denton) after the briefing to find out more about the legal …

MEF MWC 2013 Briefing: Consumer Trust in Mobile Applications – Part 1

After 2012's hugely popular panel on consumer trust, MEF's briefing session for MWC this year was held in Barcelona in association with Kaspersky Lab. Part 1, widgetised for your listening pleasure below, features Denis Maslennikov, Senior Malware Analyst at Kaspersky, explaining the latest mobile malware threats affecting app consumers, and Simon Bates of MEF presenting the findings of the MEF Global Privacy Survey 2013. Listen or download now: MEFTV spoke with Denis just before the briefing, to get the lowdown on his presentation and the kind of threats he would be talking …

Guest Blog: Privacy Update

The Privacy Blog continues, with news from MEF's Simon Bates on the latest developments in the Privacy in mobile Apps Initiative, and a call for help from MEF members. You will be aware of the excitement around online privacy. Businesses realised a long time ago that the information they collected from people visiting their sites was valuable to advertisers. Few, though, made it clear that this information was being bought and sold. This led to a public outcry which resulted in ‘Do not Track’ legislation in the USA and the ‘Cookies’ Directive in Europe.  Legislators are now turning their …

Guest Blog – MEF Privacy Update

In this new regular feature, Simon Bates of MEF will discuss the issue of mobile privacy and the work currently being undertaken by MEF’s Privacy in Mobile Apps initiative, which is working with MEF members to build a robust and trusted mobile ecosystem for consumers and developers alike.“There's an irresistible market for our data but that doesn't necessarily make us the product – it could make us traders.” David MitchellThere is a lot of talk right now about privacy. The fall-out from the phone hacking scandals in the UK shone a spotlight on the ways tabloid journalists peer into …