Mobile market stats round-up: September 14 – 21

Every week, MEF Minute scours the web for the most relevant industry data so you don’t have to. Today we take a look at the future of enterprise messaging, the mHealth market, the continued rise of the mobile camera, location based services and more... Enterprise messaging will generate $70.32bn in 2020 Never mind all those stories about the decline of ‘personal’ SMS - the ‘application to person (A2P) is flying. Transparency Market Research says the global A2P SMS market will surge to $70.32bn by 2020. It generated $53 billion two years ago. Its report studies to impact of A2P SMS on … [Read more...]

App Discovery & Download behavior: Why developers can no longer ignore China

This blog entry has been reproduced with kind permission from InMobi and first appeared on the InMobi blog on May 21, 2013.  The author is Arun Pattabhiraman,  Global Marketing Lead- Performance Advertising & App Developers at InMobi. It is evident that the competition for the world’s most lucrative mobile app market is getting fiercer by the day.  While the US had long established itself as the de-facto market developers look to for superior monetization opportunities, it is becoming clear now that its burgeoning alter ego from the Far East – China, can no longer be ignored. Last … [Read more...]