App Annie partners with MEF to highlight key growth markets for app stores

Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That's according to a new joint report from App Annie and MEF which details how the mobile infrastructure and  rate of development in these countries are creating significant new opportunities for app publishers. Based on App Annie’s Intelligence data (which analyses app downloads and revenues across Google Play and the iOS app store), China is highlighted as the largest of the growth markets, as identified by MEF - its downloads growing 10% in the last year, second only …

Spotlight on Mobile in LatAm – Filipe Roup Rosa

As MEF gears up for the inaugural MEF Global Forum co-located with the 10th annual Meffys Awards on 14th and 15th November in San Francisco, we have invited the Board Chairs of regional Chapters to share their mobile insights. Here Filipe Roup Rosa, Business Development Director of Boku and Chair MEF Latin America discusses the vital role of mobile in the rapidly expanding South American market. Since early days in our industry, innovation was synonymous of Scandinavian and Japanese technology. In the past recent years we have witnessed a wave of companies emerging from North America and …

mPayments in LatAm: regulating the virtual gold rush

Rafael Pellon, General Manager of MEF LatAm and partner of FAS Attorneys at Law, discusses the role of regulation in m-commerce in the Latin American Market Given the many new payment methods coming out every week in the industry press, usually employing a different technology ranging from the simple (and effective) SMS to the increasingly sophisticated apps in smartphones, it would appear that the mPayment trend is here to stay. Pity the end user of mobile services, the average consumer, who is becoming increasingly lost among the many acronyms that frequently accompany every new service …