Meffys Judge Spotlight – Peggy Anne Salz

While we and all of the finalists patiently await MEF Global Forum next month, which culminates with the glittering Meffys Gala Dinner on the 19th November, we spoke to some of the Meffys Judges, drawn from an international panel of journalists, academics and technology veterans, about the tech trends and innovations on show in this year's entrants. This week, Peggy Anne Salz - well known mobile journalist, veteran Meffys judge and chief analyst & founder of MobileGroove - discusses the categories she judged this year, and shares her highlights of the awards so far. Finalists in the … [Read more...]

Meffys Winner Spotlight – Brandtone

With our international panel of Judges now sorting through the avalanche of submissions for Meffys 2014 (thanks to all our entrants!) we continue our series looking at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with Brandtone - winner of the Brand on Mobile Award for their groundbreaking Pepsico Credito Para Torcida campaign in Brazil, with CEO Donald Fitzmaurice. What did Brandtone win a Meffy for? It was fantastic for us to win a Meffy award last … [Read more...]