In the Californian gold rush in the mid-nineteenth century it was the businesses that made shovels that made the most money. There are parallels with the ecosystem of services that support the app economy, particularly those that provide business intelligence on how the market is taking shape. Data on an app’s performance, gives a vital window for publishers, developers, investors and more and it is these services that are fast becoming the backbone of the mobile industry. Perhaps it’s no surprise then that App data intelligence platform, App Annie has recently secured $55m in series D … [Read more...]
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