Industry Views: the NFC payments opportunity

Last week MEF launched its annual Global Mobile Money report, which studied 15,000 mobile users across 15 countries.  The headline statistic is that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66% have carried out a transaction. In tandem this year has seen the launch of Samsung Pay and more recently Android Pay, with Apple announcing its expansion plans for Apple Pay earlier this month.  Yet MEF's own report shows that in-store (where NFC payments … [Read more...]

Carrier Billing: The Price is Right…

Andy Bovingdon VP of Product Marketing at Bango, discusses pricing strategies for app developers considering carrier billing as a payment mechanism, and shares some invaluable learnings based on data and trends from their popular payment platform, to help maximise your app sales. Carrier billing – charging a digital purchase to the phone bill – makes consumers five times more likely to complete an app store purchase than if they used a credit card. This drives a huge revenue boost to developers. Bango processes millions of carrier billed payments for Google Play, Samsung GALAXY Apps, … [Read more...]

Why Direct Operator Billing Is Back In Style

From its early beginnings as a convenient way to purchase a ringtone or game with a premium rate SMS message, paying with your mobile bill has come a long way. Today, Direct Operator Billing (DOB) (sometimes referred to as Direct Carrier Billing) is recognised globally as a highly convenient way to pay for all kinds of digital goods and services. At the same time, the plethora of mobile payment wallets which have been launched over the last year and the global consumers’ increasing appetite to pay for physical goods over their mobile presents a challenge to existing incumbents. So what does … [Read more...]