Lessons need to be learnt from the recent closure of premium SMS in the US

Andrew Bud

Last month three of the major US carriers - AT&T Mobility, Sprint and T-Mobile entered into an agreement with 45 states to stop billing customers with premium SMS (PSMS).  Verizon Wireless is not part of the settlement but has also confirmed it too will discontinue PSMS.  The initiative, led by the Vermont Attorney General’s office, is intended to put an end to unsolicited third party charges on mobile bills, a practice commonly known as cramming. Here MEF Global Chair Andrew Bud discusses the implications of this move for the mobile industry and consumers alike. This news marks a … [Read more...]