Will a lack of trust eventually kill the apps market?

MEF today launched its third annual Global Consumer Trust Report in association with AVG Technologies. Analysing data from 15,000 mobile media users in 15 countries across five continents, it provides detailed insight into consumers’ behaviours and attitudes relating to mobile privacy and security - and analyses their impact on the global mobile apps and services market. Here are just a few of the standout points taken from the report and an overview of what the findings mean for the mobile ecosystem globally. MEF members can download the entire report free of charge, and non-members can … [Read more...]