[infographic] More than a quarter of the top 100 free mobile apps don’t have a privacy policy

That's according to the latest MEF research on the relative success of mobile privacy policies which examines when and how a privacy policy was made available, the language used and its word length.Consumer trust also has its own award category at this year’s Meffys, the global awards for mobile content and commerce which will take place in San Francisco on 14th November as part of MEF Global Forum 2013.  The award recognises companies who are paving the way for managing mobile privacy and security in line with regulation and industry developments of best practice. ↓ … [Read more...]

Distimo launches exclusive new report on Emerging Markets

Here, Remco van den Elzen, Co-founder at Distimo, a strategic MEF partner, discusses the launch of a new report on Emerging Markets: It is our pleasure to announce the publication of our report on the Emerging Markets, available exclusively for MEF members. The report is published as part of the strategic partnership between Distimo and the Mobile Entertainment Forum. Distimo is all about mobile app store content and analytics, and Mobile Entertainment Forum has a strong history of driving mobile content adoption. We believe this equates to a great strategic partnership for both … [Read more...]