View from the top: Bertrand Schmitt, Co-Founder and CEO at App Annie

In the Californian gold rush in the mid-nineteenth century it was the businesses that made shovels that made the most money.  There are parallels with the ecosystem of services that support the app economy, particularly those that provide business intelligence on how the market is taking shape.  Data on an app’s performance, gives a vital window for publishers, developers, investors and more and it is these services that are fast becoming the backbone of the mobile industry. Perhaps it’s no surprise then that App data intelligence platform, App Annie has recently secured $55m in series D … [Read more...]

App Annie partners with MEF to highlight key growth markets for app stores

Brazil, Indonesia, Mexico, Turkey and India are the next growth markets-to-watch for players in the mobile app economy. That's according to a new joint report from App Annie and MEF which details how the mobile infrastructure and  rate of development in these countries are creating significant new opportunities for app publishers. Based on App Annie’s Intelligence data (which analyses app downloads and revenues across Google Play and the iOS app store), China is highlighted as the largest of the growth markets, as identified by MEF - its downloads growing 10% in the last year, second only … [Read more...]

Global Mobile News Round-up – Week 26th May 2014

Each week the MEF team curates mobile stories from around the world. Essential news, the latest market insight & data nuggets, the Global News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Facebook Seeks EU Antitrust Review of WhatsApp Deal WSJ Facebook  has asked European Union antitrust regulators to examine its $19 billion deal to buy messaging service WhatsApp, in an attempt to avoid antitrust reviews by multiple EU countries, people familiar with the matter said. The move was unexpected because the deal had been approved … [Read more...]