Last week MEF launched its annual Global Mobile Money report, which studied 15,000 mobile users across 15 countries. The headline statistic is that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66% have carried out a transaction. In tandem this year has seen the launch of Samsung Pay and more recently Android Pay, with Apple announcing its expansion plans for Apple Pay earlier this month. Yet MEF's own report shows that in-store (where NFC payments … [Read more...]
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