40 per cent of mobile users in MENA buy apps: insights into the Middle East App economy

MEF Member On Device Research recently teamed up with ArabNet to take a look at the burgeoning App economy in the MENA region, and came up with some interesting insights. Managing Director MENA, Nader Kobeissi, presented the report's findings at the ArabNet Digital Summit in Dubai. Surveying smartphone users throughout the UAE, Jordan, Lebanon, Egypt and Saudi Arabia, the report shows that more than half are app-happy, with 52% downloading five or more apps in the last month. This is compared with a tiny 2% who have downloaded none at all. What's more, those users are happy to pay for apps; … [Read more...]

Helping Users Build a Locally Relevant Web

The lowering cost of smartphones and cheaper data plans is fuelling the growth of mobile first markets - where the mobile device is the primary and often the only way of getting online for massive consumer segments. One company at the forefront of this undertaking is the Mozilla Foundation. Here Ben Moskovitz, Director of Development Strategy - speaking at MEF's recent conference, MEF Global Forum Mobile First Markets - shares insights into the work and philosophy behind bringing the internet to market for the first time, and the role mobile plays in that vision. In the next ten years, the … [Read more...]

Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail Journeys

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase is being replaced by the checkered path of the modern consumer whose purchase journey is across a multitude of channels from desktops and laptops to smartphones, tablets, connected televisions, and wearable devices. The biggest challenge faced by an advertiser is to understand a customer’s journey across these devices and deliver personalized content that … [Read more...]

Global Mobile News Round-up – Week 17th August

Mobile Money security fears, operators take on Whats app in LatAm, mobile taking the lead in payments, mobile now 30% of all US e-commerce, plus all the week's global news stories... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Survey finds security holes in mobile money apps Mobile World Live A survey of branchless banking apps in the developing … [Read more...]

Interview: how Ola is building an ‘Uber for India’

All over the world, ride-sharing apps are taking on powerful local taxi businesses. But in India, the situation is a little different: there are hardly any local firms to take on. So the challenge is more about establishing a market in the first place. Mumbai-based Ola Cabs is leading the charge. Anand Subramanian, director of marketing communications at Ola was interviewed by Shradha Sharma of YourStory Media during MEF Global Forum Mobile First Markets in Bangalore, and shared some of the company’s strategies and goals. In March of this year, Ola raised $400 million in Series E funding. It … [Read more...]

Interactive Entertainment in Mobile First Markets – MEFTV interviews Blippar & Deezer

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. Here MEFTV speaks with two more of the speakers, Arnav Ghosh, Regional Director, India for Blippar, who speaks at length about the opportunities and challenges of bringing cutting edge AR services to India, and Steven Frank; Business Development, APAC, for music streaming giant Deezer, who likewise discusses strategies for tackling mobile first, developing … [Read more...]

Global Mobile News Round-up – Week 10th August

Google-bet, Blackberry BBM payments, the top 18 mobile unicorns are worth an average $9.3 bn and more global mobile stories... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight and data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Google to restructure into new holding company called Alphabet The Guardian Google is dead. Long live Alphabet. The tech company announced on Monday that it would rebrand itself … [Read more...]

[infographic] How healthcare professionals are planning in mobile transformation

As the mobile ecosystem continues to expand to capture more and more vertical sectors healthcare perhaps stands to benefit the most.  Interest in areas like remote patient monitoring with wearable devices through to managing appointments and sending out reminders can all deliver the kind of operational efficiencies that will save healthcare companies large sums of money. Its relatively early days.  Whilst most organisations acknowledge mHealth as a way to achieve these goals, many are still figuring out the ROI.  And yet in the US it is estimated that wearables could drop hospital costs by … [Read more...]

10 trends that will impact mobile money in 2015

Mobile Money is taking off.  Buoyed by the launch of NFC payments from the likes of Apple and Google in developed markets and the lowering cost of smartphones in growth markets, it offers convenience, financial inclusion and incredible reach. Yet the technology is typically fragmented and necessarily has varying levels of government regulation to protect consumers. Here, Adel Shahin, Research Manager MEF member and mobile money provider, Novatti discusses the 10 key trends that are shaping mobile money. Mobile money generally refers to financial services provided by Mobile Network … [Read more...]

The next big thing – MEFTV interviews Hungama & Turkcell

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where  members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. Here MEFTV speaks with two more of the speakers, Neeraj Roy CEO of Hungama who moderated an excellent debate on the next big things for mobile-first markets and Tahsin Akar who shared his insights from operator Turkcell in a panel asking if mobile first markets are ready for the smartphone revolution. Hungama - Neeraj Roy, Managing Director & … [Read more...]