Six Essential Insights into the Indonesian App Market

Josh Fenn, Senior Marketing Manager at internet giant & MEF Member Baidu, shares his six tips for understanding the burgeoning mobile applications market in Indonesia, as well as a wealth of data from the MoboMarket Android App store, which boasts 4 million monthly active users in Indonesia. With a population of over 250 million people, Indonesia is an increasingly important market for mobile developers. But it’s difficult to know the most effective way to reach Indonesian users unless you can get an inside peek into how people there are searching for, downloading and updating … [Read more...]

Mobile First: MEFTV interviews GrowthEnabler & Axis Bank

At the inaugural MEF Global Forum Mobile First Markets in Bangalore, members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. Here MEFTV speaks with two more of the speakers, Aftab Malhotra from GrowthEnabler who talks about their work with startups and entrepreneurs across mobile first markets, and Axis Bank's Sohini Rajola who shares some of the strategies and challenges in bringing valuable banking services to the next billion, mobile first, consumers. GrowthEnabler - Aftab Malhotra, Co founder, Head of … [Read more...]

Infographic: The connected car market to 2020

By 2020 there will be an estimated 220 million connected cars on the road according to Business Insider.  And with connectivity comes all manner of IoT services.  Vehicle diagnostics, autonomous communication with a dealership for service notifications, smart cars communicating with smart traffic lights and more. And with more and more vehicles equipped with internet-enabled hardware, car dashboards will start to resemble and be operated like smartphone apps - providing all kinds of infotainment services.  This infographic by Business Insider explores what that (near) future will look … [Read more...]

Mobile market stats round-up: September 7-14

Every week, MEF Minute scours the web for the most eye-catching industry data so you don’t have to. In today’s section we look at sales and projections for mobile video, smartphones, India, wearables and more... 27 per cent of Android owners switched to iOS across Europe’s big five markets last quarter Android is losing market share to iOS across Europe's big five markets, says new smartphone sales data from Kantar Worldpanel ComTech. It reports that for the three months ending July 2015 the platform lost ground in the UK, Germany, France, Italy, and Spain. The firm reckons market … [Read more...]

5 Minutes with… Crazy4Media

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Tom Horsey Founder & CEO introduces Crazy4media. What is Crazy4Media? Crazy4Media is a group of four specialist digital media companies, comprising of C4M Online (dedicated to the monetization of online advertising inventory for publishers), C4M Mobile (specialized in mobile entertainment and billing solutions), C4M Marketing (Social Media & SEM experts, focusing on performance marketing campaigns for e-commerce clients), and C4M Software … [Read more...]

Global Mobile News Round-up – Week 31st August

Google to start punishing websites that force full-screen app install ads, IoT devices ripe for cyber attack, payments via social media drive mobile money transfer market to 13bn transactions this year plus all the week's global mobile stories... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight and data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories Google is going to start punishing websites that force … [Read more...]

Why nearly everyone is wrong about Apple Pay

apple pay

From news reports, you might think that the main use case for Apple Pay is contactless payments. Well, it’s not, says exasperated industry watcher Tim Green... Almost exactly a year ago, Tim Cook unveiled Apple Pay. He showed a video of a woman struggling to pay in-store with a bunch of plastic cards. Then he showed the same woman taking a second to pay by tapping her iPhone. He whooped: “It’s so cool!” with all the charisma you’d expect from a man who really knows supply logistics. But despite Cook’s almost hypnotic lack of presence, there was huge and inevitable applause from the … [Read more...]

Why Google And Apple Want A Piece Of The Connected Car Pie

The Automotive industry is getting mobile.  Connectivity that includes WiFi, in-car entertainment and access to traffic information as well as M2M features like car diagnostics is already a feature of high-end vehicles.  What's interesting is how this market will be driven.  On one hand, car manufacturers are increasingly bringing in platforms that capture these features, on the other both Apple and Google, as well as mobile operators have made it clear - automotive is a market that they are interested in. BI Intelligence estimates that by 2020, 75 per cent of cars shipped globally will be … [Read more...]

Smartphones in mobile-first markets: it’s complicated

It’s one of the great truisms of the mobile industry: smartphone ownership is rocketing in developing markets. But is it true? Well, kind of but not really. At least according to the operator panel convened at the MEF Global Forum for Mobile First Markets earlier this summer. The event in Bangalore brought together Vodafone India’s Prakash Sayini, Turkcell’s Tahsin Akar, Ooredoo’s Thomas Chevanne and Etiselat Nigeria’s Adia Sowho to debate this question: Are mobile first markets ready for the smartphone revolution? The panellists answers would surprise anyone who has only read … [Read more...]

Global Mobile News Round-up – Week 24th August

Improving privacy policies post Spotify debacle, Yahoo woos mobile developers, Android Pay partner confusion, Amazon lays off hardware engineers, Facebook unveils messenger AI, China Mobile growth grinds to halt plus all the week's global news stories... Each week the MEF team curates mobile stories from around the world. Essential news you may have missed, the latest market insight & data nuggets, the Global Mobile News Round-up offers an instant international mobile content and commerce snapshot.  Global News Stories How to Make Privacy Policies Better, in Two Easy … [Read more...]