16 reasons why FinTech, health and education are key drivers of innovation in mobile

Now in their 12th year, MEF’s annual awards, the Meffys is an industry benchmark for the evolution of our ecosystem. In 2005 the first dedicated Innovation Award was introduced to the Meffys and marked "an industry coming of age" according to the ceremony host, UK newsreader Krishnan Guru-Murthy. Fast-forward 10 years and it is the sectors that mobile now enables that is experiencing accelerated growth. The Meffys 2015 features seven Innovation awards including: App, Business Model, Mobile in Education, FinTech, mHealth, Mobile First Markets and Technology. Here we take a look at the …

16 stats that show how mHealth is taking shape globally

MEF’s recently published mHealth and Wearables Report 2015 which revealed the usage trends and attitudes of 15,000 mobile consumers in 15 countries, indicated that the adoption of health and fitness apps globally has grown year-on-year by more than a third, from 11 to 15 per cent.  Similarly, the use of medical apps has grown by a fifth from 8 to 10 per cent.  This is a trend that is set to push forward driven by two related factors: The growth in wearable devices and their close association with direct consumer health benefits like regular exercise and diet. The growth in the …

73 per cent of consumers want wearables despite low product knowledge

With wearables touted as a major trend for 2015, experiential agency Fizz, has conducted consumer research looking at people’s appetite for the technology in the UK. Britons are willing to spend £111 on a wearables, with online research proving to be the most common way people learn about the products (41 per cent opting for this method), followed by recommendations from friends and family (32 per cent) and social media reviews (23 per cent), before ultimately purchasing in-store. For these and other wearable stats, check-out the inforgraphic below. …

‘Wearables’ Need To Be ‘Invisibles’ – Divorcing Tech From Fashion

The Consumer Electronics Show in Las Vegas is featuring a lot of "wearables" reports Techcrunch (which all seem to be smart watches).  Here, former Financial Times journalist and publisher of influential technology blog, Silicon Valley Watcher, Tom Foremski gives us his take on the direction of this nascent market. (This article first appeared on Silicon Valley Watcher and is published here with Tom's permission) All the fuss over Apple Watch will certainly help sell a lot of watches - regular and smart. I recently started wearing a normal watch. I like the watch, not because I can look …