11 Facts That Demonstrate The Global Impact and Growth of Mobile

Don’t panic! the deadline for entering the 11th annual Meffys has been extended to 8th August. To celebrate here’s 11 essential mobile facts from across the mobile landscape representing some of the categories that will be awarded in Silicon Valley later this year. Categories include Mobile Money, Entertainment & Life Tool Apps, Social Responsibility and Consumer Trust as well as four new categories Big Data, Innovation in FinTech, Mobile Health and Mobile Education. 1. 90% of all data has been created in the last two years.  The proliferation of smartphones is accelerating this growth.  … [Read more...]

Meffys Winner Spotlight – NQ Mobile

With the Meffys 2014 open for entries, (just 10 days left to enter!) we are taking a look at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with NQ Mobile - winner of the Consumer Trust Award, which recognises the efforts of companies creating a more trusted environment and experience on mobile for consumers. Gavin Kim, President, International & Chief Commercial Officer shares what's been happening for NQ since last year's Meffys in San Francisco. What … [Read more...]

Meffys Winner Spotlight – Tile

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what they've been up to since they celebrated their success in the international mobile content & commerce awards. This week, we catch up with Life Tools App Award winner Tile, who wowed judges with their amazing location tracking technology, with Nick Evans, founder & CEO. What did Tile win a Meffy for? Tile won 2013 Meffys for Life Tools App, which celebrates apps that provide tools to enhance and simplify consumers’ lives. Why do you think the judges picked your entry? At … [Read more...]

Dotting the i’s and crossing the t’s in Mobile Education

Educational apps rank ninth among all app categories in terms of downloads. 17 per cent of mobile media users download them – a third of the number downloading games (54 per cent), for example.  Whilst their popularity might be described as niche, their impact is transformative. To acknowledge the benefit that mobile education is having on consumers, MEF has included a new mobile education category in this year's Meffy Awards - the global awards for mobile content and commerce.  The award highlights the innovation and impact mobile has on education resources and services and celebrates the … [Read more...]

Meffys Winner Spotlight – Fortumo

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their success in the international mobile content & commerce awards. This week, we check in with Innovation for Business Model Award winner Fortumo and Jacob Hauskens, VP of Sales & Business Development. What did Fortumo win a Meffy for? Fortumo won the Meffy last year for our innovative business model Android app distribution. We’re helping app developers with billing and publishing in dozens of … [Read more...]

iPhone Users Focus on Health, Android Users Prefer Fitness

Opera Mediaworks recently conducted research to discover if distinct patterns exist among the growing mobile health and fitness audience in terms of device used and activity across apps by looking at mobile ad-impressions.  There are significant differences across devices and countries. Here, Opera Mediaworks MD, Mark Slade breaks out some of the headline statistics. Mobile Health is a new category in the 2014 Meffys recognizing the innovation in this rapidly expanding area of the mobile ecosystem. Entries have just opened and judges will be looking at solutions that address affordable … [Read more...]

Meffys Winner Spotlight – SwiftKey

With the Meffys 2014 open for entries, we are taking a look at some of last year's winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their success in the international mobile content & commerce awards. This week, Innovation in Mobile Apps Award winner SwiftKey, best known for their  'mind-reading' touchscreen keyboard apps, fill us in on their busy year so far. What did SwiftKey win a Meffy for? Founded in London in 2008, SwiftKey specializes in building technology that makes it easy for everyone to create and communicate on … [Read more...]

The 11th Annual Meffys Is Open!

It’s that time of year again, the official launch of the 11th annual Meffys – MEF’s global awards for mobile content and commerce.  Last year saw entries from over 25 countries from across the mobile ecosystem. The final will again take place on the world technology and investment stage in San Francisco as part of MEF’s Global Forum (17th – 19th November). We take a look at the new categories for 2014 and what the judges are looking for As the mobile opportunity has shifted in to an era of mobile 3.0 and has grown to meet the demand for more mobile services from new vertical sectors, so the … [Read more...]

Meffys 2013 – All the Nominees and Winners

Earlier this month MEFTV met the Meffys 2013 nominees and winners at the Gala Awards Dinner in San Francisco. Watch backstage interviews with all of the winners below or check out all of the finalists by award category. It's a fascinating round-up of the best in mobile content and commerce from around the world in 2013. All Categories   [youtube:http://www.youtube.com/watch?v=-t-S7EFPasw&feature=share&list=PLRqxWUlaeOT4_LsT7M2PPnZJ7_N4gMg7L&w=600&align=right] Innovation in Technology > Mobile Money > Games > Innovation in a Growth Market > Brand on … [Read more...]

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Meffys 2013 winners shine at MEFGF13

Day One of the first ever MEF Global Forum finished in style last night with the 10th Anniversary of the Meffys at a glitzy gala dinner at the InterContinental Hotel in San Francisco. The evening kicked off with Welcome Drinks sponsored by Kaspersky Lab and the ceremony was hosted by Emmy awarding winning and Googler, Daniel Sieberg. The night was a fantastic celebration of the best in mobile from  across the global mobile ecosytem, with over 25 countries from all five continents represented. Established mobile companies, startups and new vertical sectors were competing in 13 awards … [Read more...]

Today’s Tech Hubs Are All About Location, Location, Location

Mashable writer Monty Munford takes us on a evolutionary journey of the today's tech clusters, arguing it's all about location. Ahead of MEF Global Forum 2013 on 14th and 15th November he cites Meffys' 10th anniversary being celebrated in San Francisco as part of the 'cluster-effect'. This article first appeared on Mashable on 31st October Long before Silicon Valley became the archetypal tech company cluster, 100 years ago and 344 miles south, the city of Los Angeles owned the space. The emergent film industry of Southern California was the original tech hub, in many ways. A … [Read more...]

Special delegate hotel rates for MEF Global Forum end this week

If you're heading to San Francisco... for MEF Global Forum you should definitely consider booking your hotel this week to take advantage of the exclusive delegate rates at the InterContinental Hotel, reserved exclusively for MEFGF13 and Meffys attendees. With our special delegate rate, rooms at the hotel, where much of the week's proceedings are based, start from $269 per night - which is roughly a 20% saving on the usual rate for the same period, and a pretty attractive deal for a downtown locale. Another benefit of being on-site is that all delegates staying at the hotel can take advantage … [Read more...]

Spotlight On Mobile in North America – Ron Czerny

As excitement builds for the first ever MEF Global Forum co-located with the 10th annual Meffys Awards on 14th and 15th November in San Francisco, we invited the Board Chairs of regional Chapters to share their mobile insights on their respective territories. Ron Czerny is CEO of Playphone and Chair of MEF in North America - here he discusses the genesis of mobile games in one of the world’s largest mobile entertainment markets. As a veteran entrepreneur in the games industry I have witnessed over the past 25 years the evolution of games in every platform from arcade, console, PC and Web … [Read more...]

Finalists and host announced for 10th Annual Meffys Celebration

MEF today revealed the shortlist for the upcoming 10th annual Meffys awards, being held in Silicon Valley as part of the inaugural MEF Global Forum 2013 conference on the 14th and 15th November. After a grueling judging marathon (Meffys entrants are shortlisted by an international panel of over 40 journalists, academics, analysts and VCs) the thirteen categories were whittled down to 5 finalists each - no mean feat considering the quality and diversity of the entrants. This year saw submissions from established businesses, new businesses, agencies, start-ups, a host of new verticals, … [Read more...]

Meffys 2012 winners video spotlight – Life Tools App Award Winner: ABRSM

Although your chance to enter the 2013 Meffys has now passed (thanks and good luck to all the entrants!) we're looking back at previous winners from 2012 - this one is the Life Tools App Award, won by the Associated Board of Royal Schools of Music for their brilliant Aural Trainer App, and who seem genuinely amazed to have been selected as the winning entry by the judges! Celebrating its 10th year anniversary the Meffys, have come to be known as one of the mobile industry’s most coveted awards, honouring achievements across mobile content and commerce and recognising the best innovation from … [Read more...]

MEF CEO Summit 2013 in Pictures

More highlights and photos for you from last week’s 4th Annual MEF CEO Summit, supported by American Express, where over 80 C-level executives from MEF’s international membership joined us at London tech-incubator Level 39 in Canary Wharf. Last week members from over 20 countries came together at MEF’s 4th annual CEO Summit to hear industry leaders from American Express, Amazon Mobile, Dropbox and Telefonica Digital share their thoughts and vision on today’s mobile ecosystem; all under the rubric of taking your business to the next level. Collaboration, partnership and innovation were … [Read more...]

Meffys 2012 winners video spotlight – Social Responsibility & Development Award Winner: Afroes

With just hours to go before the 2013 Meffys entry deadline (you have until 6pm tonight PST!), we're looking back at previous winners from Meffy's 2012 - here Tom Kabuga collects the Social Responsibility and Development Award for their amazing game Moraba, along with category sponsor Matthew Dawes of All Amber. Celebrating its 10th year anniversary the Meffys, have come to be known as one of the mobile industry’s most coveted awards, honouring achievements across mobile content and commerce and recognising the best innovation from around the globe. To celebrate the Meffys historic … [Read more...]

Meffys 2012 winners video spotlight: PERFORM

We're looking back at previous winners from Meffys 2012 - here Daryn Wober of PERFORM picks up the Content Service Award for their Al Jazeera Sports Apps. Celebrating its 10th year anniversary the Meffys, have come to be known as one of the mobile industry’s most coveted awards, honouring achievements across mobile content and commerce and recognising the best innovation from around the globe. To celebrate the Meffys historic anniversary the gala dinner is moving from its usual London locale to the heart of Silicon Valley, San Francisco - the deadline for submissions has been extended to … [Read more...]

Meffys 2012 winners video spotlight – Innovation Award for App: Citibank

The MEF Minute editorial team has been taking a look back at some of the winners from 2012 - here Meffys Judge Tim Green collects the Innovation Award for an App on behalf of Citibank, who won the award for their mobile banking tablet app. Celebrating its 10th year anniversary the Meffys, have come to be known as one of the mobile industry’s most coveted awards, honouring achievements across mobile content and commerce and recognising the best innovation from around the globe. To mark this historic anniversary the gala dinner is moving from its London origins to the heart of Silicon … [Read more...]

MEF Global Forum 2013. Inside out. Outside in.

Rimma Perelmuter, MEF’s CEO, looks ahead to the inaugural MEF Global Forum 2013 in November and shares insights on the industry’s shifting dynamics and how the international gathering will look to advance global innovation, growth and monetisation in mobile. The mobile industry continues to grow and morph at lightning speed.  Platforms, services and business models are constantly evolving and in parallel new industry sectors such as banks and publishers are embracing mobile as the primary touch-point for their customers; all eager to leverage the mobile platform for discovery, engagement and … [Read more...]