The Mobile Money Landscape Update

Since the last edition of MEF's Mobile Money ebulletin there have been many new milestones in the ever evolving space. Microsoft announced plans to introduce direct operator billing to all Windows 10 devices, claiming that the move will result in an 8X increase in purchases, while elsewhere Apple Pay continues its roll-out to more countries and Google announced the launch of Android Pay succeeding Google Wallet. The big difference between the two services is that AT&T, Verizon, and T-Mobile will pre-install Android Pay on phones when the service is ready later this year. Check out the … [Read more...]

There are more than 45,000 health apps – is data privacy being overlooked?

Spurred by the growth in wearables and health & well being apps, mHealth is growing fast, not just as a way to track personal fitness but as a way for medical professionals to improve patient care and remotely identify the signs of serious illness for example.  In the US it is estimated that wearables could drop hospital costs by 16 per cent over the five years, and remote patient monitoring technologies could save our healthcare system $200 billion over the next 25 years. What remains consistent is the need to generate and store vast amounts of patient data yet by its definition, … [Read more...]

Understanding the key tax requirements in India’s $137 billion m-commerce market

Internet use in India has grown massively - mostly through the availability and adoption of mobile, with a reported 300 million people now online. In tandem, e-commerce is also experiencing major growth with home grown companies like Flipkart as well as international e-commerce outfits like Amazon, all generating profit from the newly internet enabled Indian consumer. However, with commerce comes new levels of complexity when it comes to tax and VAT.  Here Rajeev Agarwal Desai Haribhakti & Co. Partner International Tax & Regulatory (Independent member firm of Baker Tilly India) … [Read more...]

Up close with the Giants – MEFTV interviews Baidu and LINE

Last month MEF hosted the inaugural MEF Global Forum Mobile First Markets in Bangalore, where  members and delegates came together to discuss the mobile opportunity across South East Asia, Middle East, Africa and of course India. One of the highlights was an engaging debate on the insider strategies of global giants operating in emerging markets. Here MEFTV speaks with two of the panellists, Chinese internet giant Baidu and communications platform LINE to hear their thoughts on the day’s discussions and gain insights into their strategies for providing services to diverse and challenging … [Read more...]

14 stats that show why consumer trust and wearables go hand-in-hand

The wearables ecosystem continues to grow rapidly with all manner of connected devices from fitness trackers in trainers and connected eyewear and is of course buoyed by the recent launches of smartwatches from the likes of Apple and Samsung. What remains consistent is the inevitability of connected devices’ need to create and use consumer data to monetise the services that wearable hardware supports. Indeed the sustainability of this ecosystem is largely dependent on consumers sharing their personal data through the apps and services that they use. By its definition, personal data for … [Read more...]

Consumer Trust : Building a coalition of the willing

Privacy and security took centre stage at MEF’s 4th Annual Consumer Trust Summit last month in New York. Simon Bates, MEF’s Senior Advisor for Policy & Initiatives was on hand to witness the debate. When we reflected on last year’s Summit in Washington DC it was apparent that, while regulation plays an important role in building trust in mobile services, it’s not the whole story. This year we wanted to put commerce at the heart of the debate, examining how innovation and business development are shaped by consumer concerns around trust issues like privacy and security. So we bid … [Read more...]

16 reasons why FinTech, health and education are key drivers of innovation in mobile

Now in their 12th year, MEF’s annual awards, the Meffys is an industry benchmark for the evolution of our ecosystem. In 2005 the first dedicated Innovation Award was introduced to the Meffys and marked "an industry coming of age" according to the ceremony host, UK newsreader Krishnan Guru-Murthy. Fast-forward 10 years and it is the sectors that mobile now enables that is experiencing accelerated growth. The Meffys 2015 features seven Innovation awards including: App, Business Model, Mobile in Education, FinTech, mHealth, Mobile First Markets and Technology. Here we take a look at the … [Read more...]

12 years of the Meffys

Today we're announcing that, much to the relief of the many of you who have been phoning our London HQ all week, we're extending the deadline to enter the Meffys to July 31st. This means you'll have more time to get your entries together for our biggest global mobile awards show yet, the 12th annual celebration of all things mobile. Check out the website for all the information. Here, veteran Meffys Judge and industry journalist Tim Green reflects on those 12 years and what makes the awards unique, from their humble beginnings to the modern 17 category affair we know today, a reflection of … [Read more...]

Five Digital Health Trends That Are Reshaping Healthcare

Back in February at Mobile World Congress, much of the buzz was focussed on the Internet of Things, data, wearables and smart devices with so much of the exhibition and discussion noticeably shifted to capture the array of things that mobile now enables.  Connected cars, health bands, smartwatches – even bow-ties and cuff-links were featured on one of the many Samsung stands. As the mobile ecosystem continues to expand to include more and more vertical sectors healthcare is perhaps the sector that has the potential to deliver the most striking benefits to consumers.  This infographic from … [Read more...]

Nine trends that are shaping the way consumers spend and bank on mobile

In June MEF launched its third annual Global Mobile Money report in association with Wirecard and authored by Tim Green from Mobile Money Revolution. The report, which studied 15,000 mobile users across 15 countries, shows that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66% have carried out a transaction. As new mobile payment models come online, and more sectors embrace mobile as the primary channel for customer engagement and transaction, the … [Read more...]

Grey Routes Pose Hidden Threat to Text Messaging

In this guest blog post, Syniverse's Chris Wright, Senior Carrier Services Director, explores the murky depths of "grey route" text messaging whereby fraudulent messages can be sent to individuals by unscrupulous spammers and scammers. The post looks at how these pertain to operators, how they have grown, how they hurt operators and how they can be stopped. For even more insight, check out the accompanying podcasts which look at the threat for enterprises and what can be done to counter it. In a mobile world of multiple devices, operating systems and service providers, SMS continues to be one … [Read more...]

Meffys Spotlight – Bitstrips

With the deadline for entering the 12th annual Meffys fast approaching (17th July 2015 - get yours in quick!) we are taking a look at some of last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since. This week, 2014's winner of the Social and Entertainment category - the hugely popular Bitstrips - fill us in on what they've been busy with this year, as we meet co-founder and CEO Jacob Blackstock. What did Bitstrips win a Meffy for? "Our customizable comics also blend social and entertainment in a novel and unusually effective way that people … [Read more...]

Mobile payment drivers: why we need to incentivise users

Mobile payments are growing globally.  With Apple Pay, Samsung Pay and Android Pay all maneuvering to capture market share, much of the future growth is touted to come from NFC payments - in-store (in developed markets at least).  For the consumer however the process of unlocking a phone, signing in, sending payment, receiving an e-receipt etc, is perhaps - when compared to tap and pay card payments- still a process that has *friction*. Here John Doornbusch, Solution Architect at global mobile payments provider and MEF member Novatti discusses what the mobile money levers are and how to … [Read more...]

Will Native Advertising Go Mainstream in 2015?

For the advertising world, 2014 was "the year of native". Everyone, from ad networks to consumer brands and TV presenters made moves to capitalize on the virility associated with these ads.  And their success marks how the industry is changing to offer digital experiences that hold consumers' attention using technology that makes ads much more contextual and unobtrusive. Here, Chief Product Officer, Piyush Shah at MEF Member InMobi discusses some of the key benefits as native ads on mobile continue to catch fire. Native advertising has been evolving at breakneck speed over the past few … [Read more...]

Industry Views: the NFC payments opportunity

Last week MEF launched its annual Global Mobile Money report, which studied 15,000 mobile users across 15 countries.  The headline statistic is that mobile banking and mobile commerce continues to engage consumers - especially in mobile first markets. 69% of mobile media users globally carried out a banking activity via mobile whilst 66% have carried out a transaction. In tandem this year has seen the launch of Samsung Pay and more recently Android Pay, with Apple announcing its expansion plans for Apple Pay earlier this month.  Yet MEF's own report shows that in-store (where NFC payments … [Read more...]

Why mobile first markets are leading the mobile charge

Unencumbered by legacy internet infrastructure, in many markets mobile has taken off as the primary digital touch-point. As smartphones become cheaper and connectivity improves there has been a corresponding uplift in mobile device penetration in markets across Asia, Africa and the Middle East. And it’s that widespread adoption that characterises many growth economies as mobile first. Ahead of MEF Global Forum Mobile First Markets in Bangalore next week, we take a look at why India is one of the countries at the forefront of this trend. With its entrepreneurial mentality, millions of … [Read more...]

MEF Global Forum: Mobile First Markets – Meet the Startups

On 30th June MEF Global Forum, the popular Silicon Valley series comes to Bangalore to discuss how to accelerate the mobile opportunity in the rapidly growing mobile-first markets across South East Asia, Middle East and Africa. The one-day conference includes a dedicated innovation session in partnership with GrowthEnabler where 10 start-ups will pitch their business ideas and an expert panel of execs from Amazon, Micromax, Kae Capital and 91 Springboard will discuss the ecosystem innovation requirements for success in the region. Here we give a sneak preview of some of the start-ups who … [Read more...]

Meffys Spotlight – Smart e-Money

The 12th annual Meffys, supported by F-Secure, is open for entries and will return to London this Autumn after 2 year in the States. We've been asking last year’s winners  what winning a Meffy meant to them and what they’ve been up to since. This week, we're talking to 2014's winner of the Mobile Money Category -  Smart e-Money, Inc. Vice President and Head, Angelito M. Villanueva. What did Smart e-Money win a Meffy for? Smart e-Money, Inc. (‘SMI’) won in the Mobile Money Category for its quick deployment of Mobile Cash Transfer Program (‘MCTP’). "Since winning the Meffys last year, SMI … [Read more...]

InMobi Insights: The Dynamics of a Booming App Economy

With MEF Global Forum Mobile First Markets less than three weeks away, Pooja Kallor, Global Insights Analyst from MEF member, InMobi, continues an analysis of the global mobile app ecosystem, assessing the factors that are stimulating growth in emerging markets worldwide. In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics of a booming mobile app economy - factors driving mobile app growth and it’s … [Read more...]

Meffys Spotlight – GoMetro

The 12th annual Meffys, supported by F-Secure, is open for entries and return to London this Autumn. Continuing our spotlight series we speak to last year’s winners to find out what winning a Meffy meant to them and what they’ve been up to since they celebrated their win. This week, we catch up with GoMetro, the winner of the Innovation in a Growth Market Award (this year called the Innovation in a Mobile First Market). GoMetro Founder Justin Coetzee shares what's in store for the business next. What did Go Metro win a Meffy for? GoMetro won the MEF 2014 award for Innovation in a Growth … [Read more...]