Take on MWC 2014 with The MEF Pavilion

Kim Arazi, Global Director of Events at MEF is already planning Mobile World Congress 2014, developing new benefits exclusive to MEF members. UPDATE: After a positive response, MEF Members now have until Wednesday the 17th July to confirm their interest and secure their place on the MEF Pavilion - Contact us now! Aching feet, hunger, exhaustion, crowds, no wi-fi, hunger, perpetually getting lost, queues, hunger… No - this isn’t a description of trekking up Mount Kilimanjaro or braving a rainy Saturday at the mall, but rather an average day at the industry’s definitive global trade event: … [Read more...]

Samsung VIP Executive Dinner Series

MEF’s Executive Dinner Series, launched back in September, returned to Beverly Hills in LA for the second instalment last month. The series, sponsored by Samsung, brought together top level industry execs to discuss how new interactive platforms are continuing to transform the media, sports and entertainment industries. Executives from top studios, such as Warner Brothers, and top VCs, such as Shea Partners, joined Samsung to discuss emerging technologies and innovative solutions. The next executive dinner is set to take place once again in city near you, so stay tuned for more … [Read more...]

Mobile Web in Africa 2012 – MEF Members save 20%

Africa’s premier mobile conference, Mobile Web in Africa, returns to Johannesburg November 27th through 29th. Following three sell-out successes, the 2012 edition once again features a day dedicated exclusively to mobile marketing and represents the industry’s foremost opportunity to share knowledge and do business.Industry experts from companies including Vodacom, MXit, 2go, M&C Saatchi Mobile, Nedbank, Prezence Digital, biNu, Huawei, and Google will share insights on mCommerce, mobile for social good, the rapidly evolving mobile app ecosystem, the feature phone versus smartphone debate, … [Read more...]

Guardian Mobile Business Summit – MEF Members save 20%

The Guardian Mobile Business Summit is the Guardian's platform for leaders in mobile content, commerce and communications. Join other forward-thinking business leaders, digital marketers, digital publishers, advertising executives and technology suppliers on 19 November, London to debate the challenges and opportunities presented by mobile technologies to the media, technology and wider creative industries. At this one-day gathering, you will discover intense sharing and networking that will help build a complete understanding as to where to take the next step of your mobile strategy. Plus MEF … [Read more...]

MEF @ Apps World Europe

At Apps World Europe in October MEF hosted two expert briefing sessions. Guest speakers from SNR Denton LLP and Preiskel & Co LLP hosted a master class on how to navigate the complex legislative EMEA mobile landscape. Email us to receive a free copy of MEF’s EMEA mCommerce Checklist. On Day two Alistair Hill, CEO of mobile market research specialists On Device Research, gave a briefing on app development for global markets, previewing exclusive mobile content and commerce insights from the upcoming MEF Global Consumer Survey, covering both mature and growth markets. Also at the show, MEF … [Read more...]

MEF VIP Executive Dinner – September 18, 2012 – Los Angeles

In September, MEF North America hosted an Executive VIP Dinner in LA supported by MEF Members Impact Mobile, KPMG, OpenMarket, Polar Mobile and Samsung as part of the MultiScreen Summit.The dinner featured guest speakers from Hollywood including Bernie Laramie, co-producer of several major TV series, Neil Patel - SVP, Content Strategy and Development at The Martin Agency and Doug Stanley, Multiple Emmy-Award Winning Producer of some of US TV’s most popular series, who explored how mobile and cross-platform technologies are changing the way they create and distribute media and technology.  … [Read more...]

MEF partners with Digital Arabia event, 6-7 November, Dubai

Stimulus speakers from Mobily, du, Etisalat, and Qtel join the Digital Arabia debate with Universal Music, Disney, MBC Group, Saatchi & Saatchi and others! To find out more about the event click here, or apply to participate. MEF has a 20% DISCOUNT to all members. Contact us to get your dicsount code to use when you register online.Produced and facilitated by business innovation firm STL Partners, Digital Arabia will take place at the brand new Jumeirah Creekside Hotel in Dubai from 6-7 November. By invitation only for 200 senior executives from across the communications, retail, media, … [Read more...]

Thanks to Guardian Media Network for supporting Meffys 2012 as Platinum Media Partner

Another year, another great Meffy Awards. Teaming up with the Meffy's team as Platinum Media Partner was a perfectly suited collaboration: working to bring together leading media executives from around the world - over 35 countries - and supporting the new categories such as the Social Responsibility & Development Awards, reflects what the Guardian Media Network is all about.As Platinum Media Partner we hope you had a chance to meet one of our Media Network team and find out more about this rapidly growing platform. In case you didn’t hear, the Guardian Media Network is a unique community … [Read more...]

Consumers are utilizing multiple screens every day – but how do you reach them?

It's clear that the “battle of the screens" is accelerating and continues to disrupt traditional media and content models. The MultiScreen Summit™ will bring content providers alongside senior brand, agency and entertainment executives to examine the new screen economy being driven by a fundamental shift in the way consumers search, access and share content. The two day event on 19th & 20th September kicks off the evening before with a VIP Dinner on 18th September hosted by MEF North America. Supported by Impact Mobile, KPMG, OpenMarket, Polar Mobile and Samsung, the dinner is the … [Read more...]

MEF Mobile Content and Commerce Village announced at Apps World

Apps World today announced the Mobile Content and Commerce Village supported by MEF. The focal point will be one of four key areas within the Apps World exhibition. Designed to showcase companies specialising in products and services across the mobile value chain including mobile content and payment providers, aggregators and platform providers, the village will support those looking to curate, create, promote and monetise content within the mobile space.Apps World is taking place on 2-3 October at Earl’s Court 2, and will be hosting a free to attend exhibition alongside 10 different niche … [Read more...]

MEF co-hosting panels at Digital Matters Singapore – MEF members save 30%

Next week sees the return of Digital Matters and Music Matters to Singapore from 22nd to 26th May - offering four days of interesting events, high level networking, music and fun! The conference addresses the critical issues of content monetization and production in the digital age, with an extensive programme covering a range of panels in the digital space with topics such as financing options, multi-screen consumption habits, building social media success, an in-depth look into connected devices, gaming in the digital world and many more.MEF is pleased to be supporting the event with two … [Read more...]

Mobile Convention Amsterdam – MEF Member discounts available

Mobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in North-Europe. This is the third such event after last year's hugely successful edition attracted some 800 professionals from across Europe and beyond, and this year's theme is, fittingly, the Mobile World.On the 8th of May, Amsterdam will see professionals in the field of marketing, banking, ICT & Telecom share their knowledge of mobile marketing & communications, social media, mobile payments, couponing, augmented reality and mobile advertising.Speakers such as the BBC, Unilever, Google … [Read more...]

The Guardian Activate New York – MEF members save 30%

MEF is pleased to be supporting the Guardian's second annual Activate Summit, New York, a one-day summit for business leaders, developers and digital practitioners to discuss and debate the potential of the web to drive a more connected, creative and cohesive planet.The event is on Thursday 3rd May at the Paley Center for Media, New York - MEF members can save 30% on admittance by contacting us for your exclusive discount code.Activate will ask how business, government, education and society can use openness and digital to their advantage, bringing together experts, innovators and thought … [Read more...]

The Mobile Show Dubai – You’re Invited

The Mobile Show Dubai, to be held in Madinat Arena on 17-18 April 2012, is the region's biggest showcase of the latest mobile technologies, and is the place where you can find solutions to improve and develop your mobile portfolio. Exhibitors will be showing off their latest products and you will be rubbing shoulders with ad networks, new developers, device manufacturers, network vendors, Telcos and many more.Best of all, you can do all this with a 15% discount with MEF membership - contact Middle East General Manager George Daaboul for details on how to get your discount code and register on … [Read more...]

Member Event: Join Nielsen at MWC for an Uncommon Sense of the Consumer

MEF member Nielsen will be hosting a full day of panel sessions at this year's MWC in Barcelona, and you're invited. With a packed schedule on Tuesday 28th, attendees can expect powerful insights and networking firmly focused on today’s digital consumer and how best to seize the enormous opportunities.Sign up now to get access to all of the sessions throughout the day.Nielsen presents: An Uncommon Sense of the Consumer - Tuesday February 28th, FIRA Hall 2, Mezzanine Level, Theatre D10:00-11:00 - The Mobile Media Revolution13:00-14:00 - The Mobile Mynd: Nielsen NeuroFocus Live Demonstration … [Read more...]

MEF Partners with CTIA to take centre stage at CTIA Enterprise & Applications 2011

In North America next week from 10-13th, MEF will be in attendance at CTIA Enterprise & Applications in San Diego, and is thrilled to be CTIA’s partner for the mCommerce Pavilion & Showcase, a unique area of the CTIA floor space focusing on the boundless capabilities of mobile commerce and showcasing companies providing the platforms and applications key to mobile commerce. Programmed by MEF and with significant benefits for MEF members, this is a must attend part of the show for mobile network operators, retailers, financial institutions, media and entertainment companies interested … [Read more...]

An "Apptastic" London Event

MIG CEO Barry Houlihan welcomed everyone to a private screening room in the Charlotte Street hotel for “Apptastic” the first joint MEF/MIG London event held on 17 November. “It IS possible to have a great user experience on the small screen,” enthused Houlihan, before going on to underline the importance of having a mobile app strategy based on “Discovery and which platforms to use; features and which devices to target; and delivering a great user experience.”Suhail Bhat, MEF Policy & Initiative Director, set the scene by speaking briefly about applications from the perspective of MEF’s … [Read more...]