2014 – MEF Year in Review

Quarter 1


 Key mobile trends for 2014

The new-year kicked off with the unveiling of the annual mobile predictions for 2014, identifying 10 key mobile trends including the growth of convenience as a key driver and trust as a critical asset and the role of big data. Andrew Bud, MEF Global Chair, said: “2013 has been the year in which mobile became the principal area of opportunity, growth and innovation for start-ups and major technology vendors alike.  The energy has been global and we’ve seen centres of mobile content and commerce innovation spring up across the whole world.

MEF unveils mobile predictions for 2014 Press Release.


The Rise of Mobile 3.0 

The MEF Global Consumer Survey vividly illuminates the emergence of the next phase in the evolution of mobile content & commerce: Mobile 3.0.

Depicted in this Infographic, based on the data of 10,000 mobile media consumers from across 13 countries in both developed and growth markets, making it one of the most comprehensive mobile studies available.


MEF Webinar Podcast – The Year Ahead

MEF hosted a webinar to discuss the findings of the recent Global Consumer Survey in-depth, as well as offering predictions for the mobile commerce and content market in 2014.

Moderated by MEF Global Chair Andrew Bud, our expert guest speakers included analysts and journalists from around the world: Olivier Bernard, Vice President, EMEA – AppAnnie Tim Green, Editor in Chief – Mobile Money Revolution David Gosen, European MD Digital, Online and Mobile – The Nielsen Company Fernando Paiva, Editor – Mobile Time, Brazil.


Mobile payments driving global m-commerce adoption

MEF released the first report in its Global Consumer Insights Series on Mobile Money, authored by editor in chief of Mobile Money Revolution, Tim Green and with Analytics partner, On Device Research.

The report analysed data from 10,000 respondents in 13 countries, highlighting regional & global trends in mobile money uptake and how it is stimulating growth across the mobile value chain.

Press Release


Mobile Games Forum 2014: MEFTV meets the speakers

MEF attended the Mobile Games Forum in London, where the industry gathered to discuss the state of mobile and social gaming, virtual goods and social gambling.

MEFTV caught up with some of the MEF members and other speakers from the show.


Global Consumer Insights Series: 2/3 mobile media consumers use a 2nd screen

This week saw the release of the second report in MEF’s Global Consumer Insights Series, examining second screen trends across 13 global markets and the ways in which mobile devices are used in tandem with other forms of media highlighting how they complement, rather than replace, other channels.

Press Release


AVGMEF Report Warns Against Complacency on Consumer Trust

MEF, announced the results of its second annual Global Trust Report carried out in partnership with AVG Technologies N.V. (NYSE: AVG), analyses data from 10,000 mobile media users in 13 countries in order to examine the industry-wide issues of privacy, transparency and security to identify their impact on mobile content and commerce consumer behaviours worldwide.

Press Release


MEF @ MWC 2014

MWC 2014 kicked of with the AGM & hotly contested board elections, where 24 candidates from 14 countries presented to the gathered member audience – the new EMEA & Asia boards were bolstered by representatives from a diverse range of members new and old.

As part of the AGM, Giles Corbett, Head of Libon at Orange gave an inspiring keynote which challenged cultural thinking about how companies must disrupt to survive in today’s ecosystem. The 12th annual MEF Connects MWC 2014 in association with American Express, the tempo picked up pace as the mobile content & content industry partied late into the night at the MACBA.

MWC in pictures – MEF’s Global Leadership share their MWC 2014 – MEFTV Meets the members @MWC Part 1 – part 2 – part 3


MEF members elect new leadership teams for EMEA and Asia to champion Mobile 3.0

MEF announced the results of its 2014. EMEA and Asia Board elections which took place as part of MEF’s member programme at Mobile World Congress in Barcelona.

Six new directors joined the MEF EMEA Board with three of six incumbent directors elected in new leadership roles for the new term. Darren Foulds, Director of Barclays Mobile and Pingit, Barclays was elected as EMEA Chair along with Pietro Catello, Regional Managing Director, Buongiorno and Chris Davies General Counsel EMEA & Head of Privacy, InMobi, as Co-Vice Chairs for the EMEA Chapter. Representatives from ooredoo, MyOrder / Rabobank and Vodacom make up the EMEA Board for 2014/2015.


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