With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages.
The standout statistic is that there is an 88% higher engagement on average for push-enabled users with a retention rate nearly three times higher. Take a look at this Localytics infographic for more insights and tips on the effective use of push notifications.
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