Meffys 2014- One Week To Go To Enter


There’s just one week to go to the Meffys 2014 awards deadline 8th August. The finalists of the international mobile content & commerce awards will come together in San Francisco in the Fall as part of MEF Global Forum 2014 The three-day program on 17th – 19th November brings together international senior executives looking to grow their mobile business and meet potential partners from around the globe in the heart of Silicon Valley.

Meanwhile, we look back at 2013′s inaugural #MEFGF, with in-depth interviews and panel sessions featuring some of mobile’s leading visionaries, including  Rich Riley, CEO of Shazam, Hannes Van Rensburg, CEO of Visa Mobile and Phil Libin, CEO of Evernote to name just a few, with moderators and interviewers drawn from some of mobile’s most prestigious media, including Kara Swisher of All Things D, Tom Taulli of Forbes and Michelle Atagana of Memeburn.

[youtube: Chat: Shazam; Business without borders

Shazam’s CEO, Rich Riley, explains how the music recognition company went from a simple idea to an international brand and continues to expand into new regions.

Kara Swisher, All Things D

Rich Riley, CEO, Shazam



[youtube: Discussion: Money Talks: m-Payment Models from around the world

22% of mobile users globally have used their phone for banking and 15% regularly use their phones to pay for goods & services. Global experts discuss latest m-commerce services

Roy Vella, Founder & CEO Vella Ventures and MEF Special Advisor


  • Hannes Van Rensburg, CEO, Visa Mobile
  • Kevin Grant, GM Americas Boku
  • Darren Foulds, Mobile Banking and Ping It Director, Barclays Bank
  • Rahim Adatia, Director, Mobile Platform Services, Paypal
  • Aunkur Arya, GM of Mobile, Braintree

[youtube: Discussion: More Screens, More Dollars?

This panel takes an in-depth look into successful monetization models around second-screen apps in the entertainment world and how second screen apps can provide added value.

Janko Roettgers, Gigaom


  • Kevin Morrow, VP Partnerships & Business Development, Samsung Electronics
  • Jana Messerschmidt, VP Platform & Business Development, Twitter
  • Kindra Tatarsky, SVP Business Development, Nielsen
  • Juan Pablo Gnecco, Senior Director, Multiscreen, Samsung Media Solutions Center America
  • Ian Aaron, CEO/Founder, ConnecTV

[youtube: fireside chat with Evernote’s Phil Libin

This panel explores the emerging trends and technologies in the fast paced global mobile ecosystem that major players are betting on to sustain their growth and success.

Rimma Perelmuter, CEO, MEF

Phil Libin, CEO, Evernote



[youtube: Discussion: You Snooze, You Lose: Embracing Change as a Key to Success

This panel explores the emerging trends and technologies in the fast paced global mobile ecosystem that major players are betting on to sustain their growth and success.

Tom Taulli, Forbes


  • Jenna Trabulus, VP Digital & Strategic Partnerships, Pearson
  • Max Pellegrini, President, Mobile Entertainment, RealNetworks
  • Ron Czerny, Founder & CEO, Playphone
  • Fabricio Bloisi, CEO, Movile
  • Maximillian Schierstadt, Director Global Partner Management, Nokia

[youtube: Discussion: The Global Carrier Perspective

This panel explores the emerging trends and technologies in the fast paced global mobile ecosystem that major players are betting on to sustain their growth and success.

Discussion: Revenue streams that deliver: The Global Carrier Perspective

Liz Kerton, President, The Telecom Council of Silicon Valley


  • Paul Kenny, Director, Entertainment Services, Etisalat
  • Daniel Zhao, Director USA Research Center, China Mobile
  • Afiz Abdullah, Chief Digital Services Officer, Celcom Axiata Berhad

[youtube: Discussion: Show me the money: Successful Monetization Strategies for Mobile Games

75% of apps downloads today are games. International experts share how are they monetizing via mobile through new business models, tools & technology and strategic partnerships.

Patrick Mork, Signia Venture Partners


  • Baudouin Corman, VP Publishing, Americas, Gameloft
  • Deepak Gupta, Chief Revenue Officer, Machine Zone
  •  Dippak Khurana, Founder & CEO, Vserv

[youtube: Discussion: Beyond Silicon Valley – How regions around the globe are fostering innovation

Silicon Valley may be the world’s tech centre but innovation tech clusters are thriving around the globe. Learn about the mobile technology boom happening in growth markets.

Michelle Atagana, Managing Editor, Memeburn


  • Arturo Galvan, CEO, Naranya Labs
  • Rami Kasterstein, CEO, Everything.Me
  • Sergio Borges, Technology Strategy Officer, IBM Research Lab, Brazil
  • Emma Kaye, CEO & Founder,


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